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May O. Lwin
NTU-University Scholars Programme

May Lwin is a Professor at the Wee Kim Wee School of Communication and Information and a Professor (Joint) with the Lee Kong Chian School of Medicine, NTU.  Professor Lwin’s expertise is in health and strategic communication.  Her projects involve the development and assessment of health communication based on psychosocial theories to motivate health behaviors targeting specific populations. She has successfully developed and launched mobile-based health systems, such as Mobuzz, a social media surveillance for tackling dengue, and FluMob and FluTac for influenza tracking in hospitals and communities . Professor Lwin has also advanced several instruments to examine public health responses. Her projects on digital technology use in promoting physical activity, wellness and food and nutrition education amongst children and families have been piloted in primary and secondary schools in Singapore.  Professor Lwin has received a number of awards, including the Rafflesian Award, the Ogilvy Foundation Award, the Fulbright ASEAN Scholar Award, and most recently, the 2019 Outstanding Applied Researcher Award from the International Communication Association (ICA).

Research Statement

My research has included examinations of the effects of digital technology and social media systems to enhance national surveillance efforts against communicable diseases, the impact of media and communication on physical activity and food & nutrition literacy among Asian families.

I have had the opportunity to lead or contribute to a number of projects including:

Monitoring Seasonal/Pandemic Influenza Vaccine Effectiveness and Early Warning System for Outbreaks or Emerging Infectious Diseases amongst Healthcare Workers in A Hospital Setting

Consumers’ implicit and explicit responses to sensory cues in alternate protein foods: A cross-cultural investigation

Potential Acceptance of a Mobile Phone Based Influenza Communication System among Adolescents, Parents and Teachers

Digital Technology for Health Interventions: Extending Scientific Knowledge to Adult and Regional Populations

A Time Based Assessment of Children’s Advertising Guidelines on Child Food Consumption and Preferences in Singapore

Socially-Mediated System for Malaria-Dengue Public Health Warning and Communication

Can Digital Technology Be in the Frontline Battle for Obesity: A Multi-platform Assessment of the Role of Digital Technology in the Communication of Health Information and Health Education of Young Singaporeans

Research One-liner

Health communication to help people and communities be more healthy

  1. Lwin, May O., Yee, A. Z. H., Lau, J., Ng, J. S., Lam, J. Y., Cayabyab, Y., S. J. Ng, Malik, S. & Vijaya K. (in press) A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors, International Journal of Advertising, Reference: IJA-2018-0104R3  (This longitudinal paper in press details the effects of regulations on child and family food consumptions in Singapore).
  2. Lwin, May O., Lu, A. Sheldenkar, P. Schulz (2018), Strategic Uses of Facebook in Zika Outbreak Communication: Implications for the Crisis and Emergency Risk Communication Model (2018), International Journal of Environmental Research and Public Health, 15 (9), 1974 (This paper relates social media discourse to real time disease outbreak).
  3. Lwin, May O., Stanaland, A. J. S., & Williams, J. D. (2010). American symbolism in intercultural communication: An animosity/ethnocentrism perspective on intergroup relations and consumer attitudes. Journal of Communication, 60(3), 491-514. doi: 10.1111/j.1460-2466.2010.01494.x. (This is a theory-driven paper about message reception in intercultural contexts).
Latest Projects

Project Title: Media communication, online falsehoods and population responses surrounding the novel coronavirus disease crisis (COVID-19) in Singapore

Project Title: Sustainment, Development and Enhancement of a Mobile Surveillance System for Vector-Borne Diseases: Mo-Buzz+ 

Project Title: Consumers’ implicit and explicit responses to sensory cues in alternate protein foods: A cross-cultural investigation

Advice to young researchers

Research presents each of us, at every stage of our careers, an opportunity to contribute to the future.

Other affiliation(s)

Professor, Wee Kim Wee School of Communication and Information, College of Humanities, Arts and Social Sciences

Associate Dean (Special Projects), College of Humanities, Arts and Social Sciences

Expert Areas
health communication, strategic communication

Research Interests
food & nutrition, health communication, One Health

Research Category
Arts & Humanities, Engineering & Technology
Research Sub-category
Communication Studies, Interactive Digital Media
NISTH Assigned Topic Groupings
Fighting inequality, Smart cities, smart nation & future living, Tele-health, medicine, rehab & therapeutics
Affiliated Sustainable Development Goals
GOAL 2: ZERO HUNGER – The food and agriculture sector offers key solutions for development, and is central for hunger and poverty eradication.
GOAL 3: GOOD HEALTH AND WELL-BEING – Ensuring healthy lives and promoting the well-being for all at all ages is essential to sustainable development.
GOAL 11: SUSTAINABLE CITIES AND COMMUNITIES – There needs to be a future in which cities provide opportunities for all, with access to basic services, energy, housing, transportation and more.
The Sustainable Development Goals (SDGs), also known as the Global Goals, were adopted by all United Nations Member States in 2015 as a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030.
Last Updated
13 Apr 2020
Last Updated
13 Sep 2020