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Chen Hsueh Hua Vivian
Associate Professor
Wee Kim Wee School of Communication and Information
College of Humanities, Arts and Social Sciences

Vivian Hsueh Hua Chen is an associate professor in Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore. She holds a Ph.D. in Human Communication from Arizona State University, a M.S. in Speech Communication, a M.A. in English from Syracuse University and a B.A. in Philosophy, with a minor in Journalism from National Chengchi University.

Dr. Chen’s research areas include social interaction in virtual communities, impacts of communication technology, intercultural communication, intergroup relations, technology affordance and gamification for social wellbeing.

Dr. Chen has been awarded a total of more than S$6 million of external research funding from organizations such as National Research Foundation, Media Development Authority, Ministry of Education, A*STAR and Inter-Ministry Cyber Wellness Steering Committee in Singapore. Some of Dr. Chen’s research grants include: (1) Gamification for Well-Being and Wellness. (2) The impact of digital games on adolescents’ social and psychological development. (3) Enhancing education in environmental awareness: A game-based approach to ambient learning; (4) Singaporean youths in the cyber world: A study of cyber wellness issues.

Research Statement

My research interests include how technology brings changes in communication behaviors and facilitate both negative and positive individual and social outcomes, as well as the social and psychological impact of interactive digital media, which includes video games, virtual reality, and social media. She investigates the ways in which individuals negotiate their identities and social relationships through interpersonal interaction both in real life and in virtual environments. Dr. Chen has worked on several interdisciplinary projects that looks at specifically the design of interactive digital media, such as serious games and virtual reality for positive social outcomes.

Research One-liner

I am interested in to know how to design and implement new technology to improve social interaction and human relationship.

  • Chen, V.H.H. & Ong, J. (2016). The Rationalization Process of Online Game Cheating Behaviors. Information, Communication and Society, , 1-15.
  • Chen, V.H.H., & Chng , G.S. (2016). Active and restrictive parental mediation over time: Effects on youths’ self-regulatory competencies and impulsivity. Computers and Education, 98, 206-212.
  • Hong, R. & Chen Hsueh-hua Vivian. (2013). Becoming an Ideal Co-creator: Web Materiality and Intensive Laboring Practices in Game Modding. New Media & Society, 17, 198-214.
  • Y. Wu, & Chen Hsueh-hua Vivian. (2013). A social-cognitive approach to online game cheating. Computers in Human Behavior, 29(6), 2557-2567.
Latest Projects

• Mobile gamification strategies to manage online emergence of nativism
• Understanding Game Mechanics and Gaming Experiences
• Utilizing Virtual reality and Video games to enhance prosocial behaviors and attitudes

Other affiliation(s)

Expert Areas
and video gamess, AR, Social interaction and identity in virtual communitie; Social and psychological impact of new communication technologies, such as VR

Research Interests
How technology brings changes in communication behaviors and facilitate both negative and positive individual and social outcomes

Research Category
Arts & Humanities, Social Sciences
Research Sub-category
Communication Studies, Internet & Communications
NISTH Assigned Topic Groupings
Responsible AI/Tech
Affiliated Sustainable Development Goals
GOAL 3: GOOD HEALTH AND WELL-BEING – Ensuring healthy lives and promoting the well-being for all at all ages is essential to sustainable development.
GOAL 10: REDUCED INEQUALITIES – To reduce inequalities, policies should be universal in principle, paying attention to the needs of disadvantaged and marginalized populations.
GOAL 12: RESPONSIBLE CONSUMPTION AND PRODUCTION – Responsible Production and Consumption.
The Sustainable Development Goals (SDGs), also known as the Global Goals, were adopted by all United Nations Member States in 2015 as a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030.
Last Updated
16 Apr 2020
Last Updated
13 Sep 2020