How to use marketing in a library and make the most of it? – Interview with Kathy Dempsey
Marketing is not only about promoting a business and it is definitely not about pushing a product or a service down to someone’s throat. Especially in libraries’ case, having a marketing perspective, or more specifically a service mindset, is really effective as people need to know more about the library’s activity and they should learn more about it in a laid-back way. Read More
About Chua Junjie
Junjie is a Scholarly Communication librarian (research impact and copyright). He has an honours degree in Psychology from NUS and a Masters of Information Studies from NTU. In his free time, he enjoys learning foreign languages, playing the piano, fine arts, fiddling with R programming, inferential statistics – e.g. GLMs, predictive modelling & more.
22. February 2018 by Chua Junjie
Categories: General |
Tags: Library Serivces, Marketing |
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