Ad*Access

Duke University (Libraries), North Carolina, United States

Ad*Access On-Line Project – Ad #BH0904, John W. Hartman Center for Sales, Advertising & Marketing History, Duke University David M. Rubenstein Rare Book & Manuscript Library, http://library.duke.edu/ digitalcollections/adaccess

Description icon-questionA descriptive note detailing the content and context of the digital collection.

Funded by the Duke Endowment “Library 2000” Fund, Ad*Access is a project that presents images and database information for over 7,000 advertisements printed in U.S and Canadian newspapers and magazines between 1911 and 1955. The images provide a perspective of major campaigns and companies in 5 main areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.

Collection Type icon-questionBroad terms that define the type of digital collection

Subject icon-question Broad terms or phrases that describe, identify, or interpret the digital image collection and what it depicts or expresses. Values were obtained using the Art and Architecture Thesaurus (AAT) by the Getty Research Institute.

Style Period icon-questionTerms that define the styles, art periods, movements, etc. whose characteristics are represented in digital image collection. Values were obtained using the Art and Architecture Thesaurus (AAT) by the Getty Research Institute

Work Types icon-questionTerms that identify the kinds of works in the digital collection being described. It typically refers to a work’s physical form, function, or medium in digital image collection. Values were obtained using the Thesaurus For Graphic Materials (TGM) by Library of Congress.

Openness icon-questionOpenness of the digital collection determined using the 4R activities by Wiley (2010).

Allow Reuse and Redistribute for educational and non-commercial purposes

Allow Reuse and Redistribute for educational and non-commercial purposes

Notes on Usage icon-questionAdditional notes on the terms of use on the digital images in the collection.

The images are available for use in research, teaching and private study.  Require citation by clearly stating the name of the project, the advertisement number, the collection name,  the name of the library and the URL of the project page.

e.g. Ad*Access On-Line Project – Ad #BH0904, John W. Hartman Center for Sales, Advertising & Marketing History, Duke University David M. Rubenstein Rare Book & Manuscript Library, http://library.duke.edu/ digitalcollections/adaccess

Please check their Copyright information for full details before using images.