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Conservation Work Through Targeted Online Advertising – The Case of the Saiga Antelope

Conservation Work Through Targeted Online Advertising – The Case of the Saiga Antelope

by Sophia Soh Fei Wen, Wong Xin Yi, Anna Lagerstroem and Nurhidayah Binte Amirhamzsa | Nov 3, 2020

With the use of online advertising and news coverage, Assistant Professor Janice Lee, Dr. Hunter Doughty and co-authors bring to light the potential of strategic online advertising as a tool for promoting more sustainable consumer choices.

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ASE faculty awarded project approval under Joint Genome Institute’s Community Science Program

ASE faculty awarded project approval under Joint Genome Institute’s Community Science Program

by Wong Xin Yi and Sophia Soh Fei Wen | Oct 22, 2020

The Joint Genome Institute’s (JGI) highly competitive Community Science Program has recently awarded project approval to Assistant Professor Adriana Lopes dos Santos of the Asian School of the Environment (ASE) for a new research venture on unicellular green algae.

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