Congratulations to WKWSCI PhD students, Pengya Ai and Sofia Contreras, on our manuscript (“Plant-based meat and the perceived familiarity gap hypothesis: The role of health and environmental consciousness”) that is accepted for publication at the International Journal of Communication! Well done Team WKWSCI!

Authors: Pengya Ai, Sofia Tan Contreras, & Shirley S. Ho

Abstract:

This study investigates the effect of motivational factors on the perceived familiarity gap in the context of plant-based meat alternatives (PBMAs). Through a nationally representative survey with 1,008 adults in Singapore, this study finds a perceived familiarity gap for PBMAs between less and more educated people, and that attention to television news, newspapers, television programs, the internet, and social media narrow the perceived familiarity gap. Furthermore, the study finds significant three-way interactions among newspaper attention, education, and environmental consciousness, as well as three-way interactions among television news attention, education, and environmental consciousness. Theoretical and practical contributions are discussed.