Breast-feeding friends Singapore

Authors
Ezhilan Oviyum, Koh Kiat Jiun, Kok Yi Ning, Alyssa Teo

Supervisor
Asst Prof Liew Kai Khiun

Year
2016

Abstract
Breast-Feeding Friends Singapore (BFFsg) is a unique nationwide initiative aimed at creating a more inclusive public environment for breastfeeding mothers. The campaign aims to: (1) promote acceptance of public breastfeeding amongst Singaporeans, (2) engage and rally the support of corporates to create a supportive environment for nursing mothers, and (3) encourage mothers to embrace their right to feed their babies in whatever way is comfortable for them. Through various online educational content, public roadshows and pledge drives, the team has also engaged and educated members of the public on how they can better support breastfeeding mothers.

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http://hdl.handle.net/10356/66718