Authors
Muhammad Sadikin Bin Muhamad Jailani, Aisha Lin Tamrend, Eve Ng Ling Nuan, Wong Mei-Yin Eenette
Supervisor
Asst Prof Kim Hye Kyung
Year
2016
Abstract
Hello, Hygiene is a public health campaign emphasizing the cleanliness of personal mobile devices to achieve better overall health and well-being. The purpose of the campaign is to establish awareness of smartphone hygiene as a new hygiene concept, and to effect long-term adoption of the recommended cleaning behavior. Based on the research findings, key messages, and campaign strategies of “social modelling”, “raising risk perception” and “shifting positive intention to behavior adoption” were crafted, which guided specific campaign tactics.
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http://hdl.handle.net/10356/66868