OverComeD: an obsessive compulsive disorder awareness campaign

Authors
Wu Si Ying Christine, Clarisse Tan Yan Dan, Vanathy Chozha Nathan, Sarah Fathima Sultan

Supervisor
Mr Ferdinand De Bakker

Year
2016

Abstract
OverComeD was a mental health communications campaign aimed at increasing awareness of Obsessive Compulsive Disorder (OCD) amongst young people in Singapore. It aimed to create a more supportive environment for people with OCD to seek help.

To do so, the campaign addressed the misconceptions and stereotypes surrounding OCD, helped the target audience to recognise the signs and symptoms of OCD and equipped them with the ability to help a friend or family member to seek help.

The campaign was targeted at tertiary students aged 18 to 25 years old, an age group more susceptible to developing OCD. As such, the campaign focused on youth centred approaches such as social media platforms to communicate campaign messages, interactive on-ground roadshows and activities at tertiary institutions and public areas frequented by youths.

This report details the primary and secondary research conducted prior to the campaign and the key findings that helped to shape the campaign. It also contains details on campaign conceptualisation and execution. Both pre and post campaign surveys are analysed to review the success of the campaign. Finally, the report concludes with a discussion of its limitations and recommendations for future campaigns. The report also contains transcripts, collateral material designs, illustrations and other original documents in the appendix for reference to the main text.

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http://hdl.handle.net/10356/66791