Share the care SG: supporting family-caregivers of persons with special needs

Authors
Ho Xiu Xian, Lim Weixuan Lionel, Tan Jia Ling, How Sze Yin

Supervisor
Asst Prof Kim Hye Kyung

Year
2016

Abstract
Share the Care SG was the first local campaign calling for community support for family-caregivers of persons with special needs. It encouraged Singaporeans to “care for family-caregivers” of persons with special needs by providing social support.

The campaign was at targeted adults aged 25 to 54 years old, activating them to offer social support to the family-caregivers around them. By raising awareness of the challenges faced by family-caregivers and the ways one could offer social support, the campaign aimed to cultivate an inclusive environment where members in the community offer support to the family-caregivers among them.

This report presents the findings from primary and secondary research which helped shape the campaign’s goal, objectives and strategies. It details the campaign’s progress from conceptualisation to execution. The success of the campaign was evaluated with a discussion on its effectiveness and limitations. Recommendations were also made to help guide future projects of a similar nature. This report is accompanied by an appendix containing campaign materials, diagrams and collateral designs.

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http://hdl.handle.net/10356/66759