Authors
Kow Xin Yi Charissa, Cheryl Teng Sze Hui, Dipshikha Ghosh, Ng Yuin Yi
Supervisor
Mr Ferdinand De Bakker
Year
2016
Abstract
Strangers of the Night is a public awareness and informational campaign promoting the appreciation of night shift workers. The campaign built upon the aforementioned premise that individuals working from 7 p.m. to 7 a.m. in sectors that support our social structure such as medical, transport and security, are given or shown the appreciation they deserve. Targeted at youths aged 18 to 25, the campaign aimed to inspire behavioural change among these youths. The aim was to get these youths to be more grateful towards those who look after Singapore at night, as well as to explore gratitude as a lifestyle choice.
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http://hdl.handle.net/10356/66862