Seek Singapore: stop the eye epidemic in kids

Authors
Evonne Ong Hui Hoon, Jermaine Lim Zhen Min, Joshua Francis Conceicao & Suzanna Farid Tang Shu Ling

Supervisors
Pamela Tor Das

Year

Abstract

“Seek Singapore: Stop the Eye Epidemic in Kids”, is a health communication campaign, targeted at parents with children below the age of seven. Its aim is to reduce the incidence of childhood myopia through educating parents of the risks and long-term consequences of this eye-condition. The campaign encourages these parents to bring their children outdoors regularly, as this has been shown to fight myopia. ‘Visualizing Myopi’ was the overall central theme and message used in the campaign, this formed the backbone of the campaign’s branding, creative tactics and strategies.

Click link to view
http://hdl.handle.net/10356/63354