The right choice: a public health campaign for primary schools

Authors
Chek Yin Kuan, Crystal Chng Zihui, Huang Shuqun & Phoon Rou Hui

Supervisors
Wong Pei Wen

Year

Abstract

“The Right Choice” is a public health campaign aimed at combating the rising trend of childhood obesity in Singapore. Primary school children aged 7 to 12 years old were the campaign’s primary target audience, as eating habits developed at this age tend to continue throughout their lives. Parents were the secondary target audience as they are the main gatekeepers to the children’s diets. Using a game-based learning approach to engage children, a computer game and game booths were developed to empower children to adopt good dietary habits and sustain healthy eating habits.

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http://hdl.handle.net/10356/63171