Authors
Chieng Kay Hui Jean, Ng Bao Lin, Tan Hui Jun Steffi, Tan Ning Xin
Supervisors
Ferdinand de Bakker
Year
Abstract
The Top Secret campaign was an educational movement aimed at providing youths with the necessary knowledge and motivation to maintain their personal safety on Social Networking Sites (SNS) and to prevent them from falling prey to cyber dangers.
With increasing ubiquity of SNS such as Facebook and Twitter, online risks have been multiplying over recent years. Targeted at Singaporean youths aged 13 to 14 years old, the campaign was the first-of-its-kind to utilise an alternative pedagogy through interactive and immersive learning experience. It engaged both students and teachers to encourage the learning and practice of safe SNS behaviour by the students, and the adoption of our programme by the teachers.
The conclusion of the campaign saw an increase in awareness and positive behavioural intentions exhibited by student participants and enthusiastic response from teachers to implement the Top Secret programme in their schools.
This project report details the primary and secondary research conducted, the theoretical frameworks used in building the campaign strategy and tactics, phases of campaign execution, and an in-depth assessment of campaign objectives and success. Original documents, research data and campaign collaterals are included.
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http://hdl.handle.net/10356/63353