Young sun troopers: a public health campaign to promote sun protection habits in parents and children

Authors
Ang Zhi Hui Jade, Jasveen Kaur, Kwok Pei Fang & Lim Jia Hui Cherilyn

Supervisors
Ms Wong Pei Wen

Year

Abstract

‘Young Sun Troopers’ is a health communications campaign focusing on sun protection for children. The team’s formative survey amongst 213 Singaporean parents found that nine in ten do not practice proper sun care protection on their children. Knowledge on irreversible sun damage was also severely inadequate. Prompted by this worrying situation, the team designed their campaign to educate parents on the importance of sun protection, and motivate parents to inculcate sun-safe habits in their children. To disseminate credible messages, the team partnered with National University Hospital (NUH) and KK Women’s and Children’s Hospital (KKH).

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http://hdl.handle.net/10356/63400