Avenue 1960s: stories of live, laugh and love in Singapore

Authors
Koh Xin Yue Karen, Phang Su Hui, Tan Huay Peng & Tan Hui Shi Candy

Supervisor
Assoc Prof Lee Chun Wah

Year
2014

Abstract

Avenue 1960s is a campaign that hopes to reconnect Singaporean youth with Singapore’s heritage, focusing on the nation-building years (1960s to 1980s). With the target audience of those aged 17 to 25, the campaign’s initiatives were highly youth-oriented, including the use of social media platform Facebook, a postcard competition, campus outreach activities, a heritage exhibition in the city area and a youth forum. The campaign tapped on the parents’ childhood stories to stimulate the curiosity and the interests of the youth.

Click link to view
http://hdl.handle.net/10356/59789

Additional links

https://www.facebook.com/avenue1960s