Authors
Ang Hui Xuan, Chen Shusi, Lim Pei Si & Peh Yan Ting
Supervisors
Assoc Prof Lee Chun Wah
Year
2014
Abstract
Project ENGAGE is a campaign that aims to build on the government’s preliminary efforts to promote social engagement in active ageing. Targeted at senior Singaporeans aged 50 and above, the campaign aims to highlight the importance of social engagement as an integral element of successful active ageing and to encourage senior Singaporeans to engage in social activities. This was done through engaging the seniors in conversation to educate them about the issue and encourage them to take pledges and concrete actions to kick start an active lifestyle. The key communication channels used included information booths, an active ageing carnival cum walkathon, and door-to-door visits.
Click link to view
http://hdl.handle.net/10356/59841
Additional links
https://www.facebook.com/projectengage2014