Authors
Marlene Tan Yiting, Ng Pin Li & Pek Kai Le Charis
Supervisors
Asst Prof Shin Wonsun & Dr Yeoh Kok Cheow
Year
2014
Abstract
Screensavers is a public information campaign to nurture healthier digital kids. The campaign aims to educate parents and their children who are between the ages of 6 and 12, on effectively managing the use of digital technology. The campaign’s key message and screen tips, with an emphasis on child’s well-being, were conceived from the primary and secondary research conducted prior to the campaign. Campaign outreach activities were formulated to convey the key and sub-messages of the campaign, particularly through active community engagement, with a focus on parent-child learning. Both online and offline platforms were utilized to expand reach to the target audience.
Click link to view
http://hdl.handle.net/10356/59853
Additional links
https://www.facebook.com/screensaverssg