Crying with Victims During Crisis: How CEO’s Emoting Impact Stakeholder’s Perception of Organization

Authors
Mano Vikneshwaran, Lee Hui Zyi, Yeo Yan Ping & Xu Jinghui

Supervisors
Asst Prof Augustine Pang & Assoc Prof May Oo Lwin

Year
2013

Abstract

Crises often occur in the form of unexpected events which evoke emotional
experiences for those involved. Though crisis research has largely focused on verbal
strategies in responding to a crisis, how they are delivered is arguably crucial too.
While crisis literature shows that stakeholders experience emotional upheavals
during crises, is it possible that organizations can be emotionally affected as well?
If so, can organizational leaders, like the CEOs, then freely express emotions such
as sobbing when communicating with stakeholders?

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http://hdl.handle.net/10356/52904