Authors
Chia Shi Yun Cerlyn, Lee Yu Xian Joel, Ong Mingren Cornelius & Shum Wai Kit Alan
Supervisor
Asst Prof Jung Younbo
Year
2013
Abstract
This study aims to find out if 3D presentation in a philanthropic context can change
attitudes towards the disabled elderly and increase donations. Results from
mediation analyses showed that cognitive attitudes towards the disabled elderly,
social presence, and favour towards the advertisement were significant mediating
factors for the effect of 3D presentation on certain variables. Implications with
regards to the use of 3D presentation in attitudes towards philanthropy and charities
were discussed.
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http://hdl.handle.net/10356/52502