Authors
Cheng Chun Yeong Mark, Chew Yixian Eunice, Tan Li Shan & Wendy Aw Wen Ting
Supervisors
Asst Prof Liew Kai Khiun & Asst Prof Angela Mak
Year
2013
Abstract
Targeted at youths aged 17 to 35, this campaign aimed to raise awareness of the
lack of youths in the hawker trade and challenge negative hawker stereotypes by
utilising positive images and success stories of existing youth hawkers. Focusing
on interactive platforms such as a photo exhibition and a workshop with networking
opportunities, the campaign stroved to provide opportunities for youths with passion
in culinary arts to consider the potential of honing their abilities and setting up
viable food businesses at hawker centres. It sought to keep the street food culture in
Singapore alive and ensure that affordable dining will be available for generations
of Singaporeans to come.
Click link to view
http://hdl.handle.net/10356/52590