Joyful Beginnings

Authors
Ng Bao Yi, Ruth Lee Hui Ern, Sim Hui Chin Cheryl, Zoey Loh Ying Hui

Supervisor
Mr Ferdinand de Bakker

Year
2017

Abstract

Joyful Beginnings is a health communication campaign aimed to raise awareness about Postnatal Depression (PND) among young parents between the ages of 21 to 39 in Singapore. The campaigned also looked to promote the importance of postnatal support, in order to bring enhance knowledge and attitudinal changes among them. Joyful Beginnings zoomed in on three aspects of support, community, partner and family. With support from medical experts, the campaign reached out to its target audience through on-ground outreaches and online engagement

Click link to view
https://repository.ntu.edu.sg/handle/10356/69891