Authors
Chan Si Yong, Lee Kai Lin, Lydia Tan Xin Rui, Nur Amyraa Zukiman
Supervisors
Asst Prof Lee Chun Wah & Asst Prof Kim Hye Kyung
Year
2017
Abstract
Life On(the)Line is a communication campaign to encourage Internet users in Singapore to better protect themselves online. It aimed to improve cyber hygiene among young adults aged 18 to 35, through both raising their perceived susceptibility to cyber threats, as well as educating them on how to adopt safe cyber practices. Besides studying existing literature, the team conducted focus group discussions and a quantitative survey to gain a deeper understanding of the current knowledge, attitudes and behaviour of young adults towards cybersecurity. The Life On(the)Line’s strategy and tactics were devised to bring about informational, attitudinal and behavioural changes among its target audience.
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http://hdl.handle.net/10356/69885