The Lite Side

Authors
Koh En Li Deborah, Koh Ming Yu Kevin, Koh Zhi Hui, Ng Xi Wen

Supervisor
Asst Prof Chung Myojung

Year
2017

Abstract

The Lite Side is a health communication campaign which aimed to increase the consumption of healthier meals on University campuses. It was executed in collaboration with the Health Promotion Board and National Youth Council in NTU and Singapore Management University. This campaign aimed to tackle knowledge and attitudinal obstacles that Singaporean university students faced regarding healthier eating. As well as to foster healthier eating habits that students could carry into their working life.

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http://hdl.handle.net/10356/69817