Your keyboard your career campaign

Authors
Lee Jia Min, Namreena Bharat Samtani, Nuramira Shadrina Binte Mohamad Nasir, Rachel Phua Xiu Juan

Supervisor
Ms Pamela Tor Das

Year
2017

Abstract

Your Keyboard Your Career is a campaign rallying millennials to practise responsible social media postings for the sake of their career, as studies have highlighted the prevalence of employers in Singapore conducting social media checks to guide their hiring decisions of a candidate. The campaign targeted millennials aged 18 to 25 years old who were enrolled in either a Polytechnic or a University as they were the demographic that would enter the workforce soon after graduation. By reframing social media screening as an opportunity for millennials to showcase themselves to employers instead of a threat to their employment opportunities, the campaign aims to encourage millennials to start practising responsible social media behaviours.

Click link to view
http://hdl.handle.net/10356/69868