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Goh, W., Chia, K., Cheung, M., Kee, K., Lwin, May. O., Schulz, P. J., Chen, M., Wu, K., Ng, S., Lui, R., Ang, T., Yeoh, K., Chiu, H., Wu, D., Sung, J. (2024). Risk Perception, Acceptance, and Trust of Using AI in Gastroenterology Practice in the Asia-Pacific Region: Web-Based Survey Study JMIR AI, 3:e50525. doi:10.2196/50525 |
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Lwin, May. O., Sheldenkar, A., Tng, P. L. (2024) You must be myths-taken: Examining belief in falsehoods during the COVID-19 health crisis. PLoS ONE 19(3): e0294471. doi:10.1371/journal.pone.0294471 |
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Lwin, May. O., Yang, S. S., Sheldenkar, A., Yang, X. H., & Lee, B. S. F. (2023). Assessing consumer rationality during a pandemic: Panic buying behaviours and its association with online social media discourse. Computers in Human Behaviour Report, 13. doi:1016/j.chbr.2023.100361 |
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Lwin, May. O. (2023). What We Learned From the Pandemic? Opportunities and Risks of Digital Technology in Future Population Health Strategies. The Journal of Medicine, Humanity and Media, 1(2), 8–16. Retrieved from http://mhmjournal.net/index.php/mhm/article/view/42 |
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Yeo, S. L., Ng, R. H. L., Peh, T-Y., Lwin, May. O., Chong, P. H., Neo, P. S. H., Zhou, J. X., & Lee, A. (2023). Public sentiments and the influence of information-seeking preferences on knowledge, attitudes, death conversation, and receptiveness toward palliative care: results from a nationwide survey in Singapore. Palliative Care and Social Practice, 17. doi:10.1177/26323524231196311 |
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Schulz, P. J., Lwin, May. O., Kee, K. M., Goh, W. W. B., Lam, T. Y. T., & Sung, J. J. Y. (2023). Modelling the influence of attitudes, trust and beliefs on endoscopists’ acceptance of artificial intelligence applications in medical practice. Frontiers in Public Health, 11. doi:3389/fpubh.2023.1301563 |
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Lwin, May. O., Malik, S., Ng, J. S., & Kang, V. B. T. (2023). Intergenerational Hypertension Prevention Education for Children and Family Members: A Longitudinal Assessment. High Blood Pressure & Cardiovascular Prevention, 30(2), 135-143. doi: 10.1007/s40292-023-00561-w. |
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Lee, S. Y., Shanshan, Y., & Lwin, May. O. (2023). Are threat perceptions associated with patient adherence to antibiotics? Insights from a survey regarding antibiotics and antimicrobial resistance among the Singapore public. BMC Public Health, 23(1), 532. doi: 10.1186/s12889-023-15184-y. |
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Wang, M., Lwin, May. O., Cayabyab, Y. M., Hou, G., & You, Z. (2023). A Meta-Analysis of Factors Predicting Parental Mediation of Children’s Media Use Based on Studies Published Between 1992–2019. J Child Fam Stud, 32, 1249–1260. doi:10.1007/s10826-022-02459-y. |
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Lwin, May. O., Lee, S. Y., Panchapakesan, C., & Tandoc, E. (2023). Mainstream News Media’s Role in Public Health Communication During Crises: Assessment of Coverage and Correction of COVID-19 Misinformation. Health Communication, 38(1), 160-168. doi: 10.1080/10410236.2021.1937842. |
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Wong, M. C. P., Tan, C. S., Chan, A. Y., Khaled, N., Hasan, M. T., Panchapakesan, C., Tripathi, S., Afsana, K., Lwin, May. O., Chen, M. I., & Hildon, Z. J.-L. (2022). Exploring COVID-19 circuit breaker (CB) restrictions at a migrant worker dormitory in Singapore: a case study and nested mixed-method analysis of stress management and mental health. BMJ Open, 12(8), e060163. doi:10.1136/bmjopen-2021-060163.
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Hildon, Z. J.-L., Panchapakesan, C., Hasan, M. T., Khaled, N., Chan, A. Y., Tripathi, S., Chung, M. P. W., Lwin, May. O., Chen, M. I., & Afsana, K. (2022). Exploring theory-based behavioral interventions promoting COVID-19 prevention and healthcare-seeking for migrant worker men in Singapore: a qualitative study. BMC Public Health, 22(1), 2113. doi:10.1186/s12889-022-14488-9.
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Lwin, May. O., Sheldenkar, A., Lu, J. H., Schulz, P. J., Shin, W. S., Panchapakesan, C., Gupta, R. K., & Y, Y. P. (2022). The Evolution of Public Sentiments During the COVID-19 Pandemic: Case Comparisons of India, Singapore, South Korea, the United Kingdom, and the United States. JMIR Infodemiology, 2(1), e31473. doi: 10.2196/31473. |
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Lu, J. H., Cayabyab, Y. M., Malik, S., & Lwin, May. O. (2022). The Associations between Mobile Media use and Food Consumption in Parent-Child Dyads. Journal of Child and Family Studies, 1-10. doi: 10.1007/s10826-022-02241-0. |
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Shin, W. S., & Lwin, May. O. (2022). Parental mediation of children’s digital media use in high digital penetration countries: perspectives from Singapore and Australia. Asian Journal of Communication, 1-18. doi: 10.1080/01292986.2022.2026992. |
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Lwin, May. O., Ong, Z., Panchapakesan, C., Sheldenkar, A., Soh, L. T., Chen, I., & Ng, L.-C. (2022). Influence of public hesitancy and receptivity on reactive behaviours towards releases of male Wolbachia-Aedes mosquitoes for dengue control. PLOS Neglected Tropical Diseases, 16(11), e0010910. doi:10.1371/journal.pntd.0010910. |
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Lee, E. W. J., Zheng, H., Aung, H. H., Seidmann, V., Li, C., Aroor, M. R., Lwin, May. O., Ho, S. S., Theng, Y. L. (2021). Examining organizational, cultural, and individual-level factors related to workplace safety and health: a systematic review and metric analysis. Health Communication, 36 (5), 529-539. doi: 10.1080/10410236.2020.1731913. |
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Yee, A. Z. H., Lwin, May. O., & Ho, S. S. (2021). Promoting healthier eating via parental communication: Development and validation of the active and restrictive parental guidance questionnaire (PARQ). Health Communication 36 (12), 1514-1526. doi: 10.1080/10410236.2020.1773696. |
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Lwin, May. O., Malik, S., Neo, J. (2021). Effects of Scent and Scent Emission Methods: Implications on Workers’ Alertness, Vigilance, and Memory under Fatigue Conditions. Environment and Behavior, 53 (9), 987-1012. doi: 10.1177/0013916520940804 |
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Lwin, May. O., Ng, J. S., Jayasundar, K., Kensinger, A., Tan, S. W. (2021). Visual design for a mobile pandemic map system for public health. AI & SOCIETY, 36 (4), 1349-1360. doi: 10.1007/s00146-020-00939-7 |
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Macnamara, J., Lwin, May. O., Hung-Baesecke, C. F., & Zerfass, A. (2021). Communication Practice Trends in Asia-Pacific: Focus on New Technologies, but Concerns about Trust and Ethics. Communication and Media in Asia Pacific (CMAP), 4(2), 1-13. doi:10.14456/cmap.2021.
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Lim, J. M., Tun, Z. M., Kumar, V., Quaye, S., Offeddu, V., Cook, A. R., Lwin, May O., Jiang, S., & Tam, C. C. (2021). Population anxiety and positive behaviour change during the COVID-19 epidemic: Cross-sectional surveys in Singapore, China and Italy. Influenza and other respiratory viruses, 15(1), 45–55. doi: 10.1111/irv.12785. |
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Soh, L., Ong, Z., Vasquez, K., Chen, I. R. E., Li, X. X., Niah, W., Panchapakesan, C., Sheldenkar, A., Sim, S., Ng, L. C., & Lwin, May. O. (2021). A Household-Based Survey to Understand Factors Influencing Awareness, Attitudes and Knowledge towards Wolbachia-Aedes Technology. International Journal of Environmental Research and Public Health, 18(22), 11997. doi:10.3390/ijerph182211997.
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Lwin, May. O., Panchapakesan, C., Teresa, J., Cayabyab, Y. M., & Shin, W. S. (2021). Are Parents Doing It Right? Parent and Child Perspectives on Parental Mediation in Singapore. Journal of Family Communication, 21(4), 306-321. doi:10.1080/15267431.2021.1979555. |
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Xiao, J. J., Ko, E. J., & Lwin, May. O. (2021). Consumer Wellbeing in Asia: Introduction to the Special Issue. Journal of Consumer Affairs, 55(4), 1205-1210. doi:10.1111/joca.12420. |
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Pan, Y., Zhang, L. M., Yan, Z. Z., Lwin, May O., & Skibniewski, M. J. (2021). Discovering optimal strategies for mitigating COVID-19 spread using machine learning: Experience from Asia. Sustainable Cities and Society, 75, 103254. doi: 10.1016/j.scs.2021.103254.
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Kim, H. K. & Lwin, May. O. (2021). Cultural determinants of cancer fatalism and cancer prevention behaviors among Asians in Singapore. Health Communication, 36(8), 940-949. doi: 1080/10410236.2020.1724636. |
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Li, B. J., Ratan, R., & Lwin, May. O. (2021). Virtual game Changers: how avatars and virtual coaches influence exergame outcomes through enactive and vicarious learning. Behaviour & Information Technology. doi: 10.1080/0144929X.2021.1884290. |
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Lim, V. W., Lim, R. L., Tan, Y. R., Soh, A. S., Tan, M. X., Othman, N. B., Dickens, S.B., Thein, T.L., Lwin, May. O., Ong, R. T. H. & Leo, Y. S. (2021). Government trust, perceptions of COVID-19 and behaviour change: cohort surveys, Singapore. Bulletin of the World Health Organization, 99(2), 92–101. doi: 10.2471/BLT.20.269142.
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Lwin, May. O., Sheldenkar, A., & Panchapakesan, C. (2021). A Digital Mobile Community App for Caregivers in Singapore: Predevelopment and Usability Study. JMIR Nursing, 4(2), e25679. doi: 10.2196/25679.
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Lwin, May. O., Lu, J., Sheldenkar, A., Panchapakesan, C., Tan, Y., Yap, P., Chen, M., Chow, V., Thoon, K., Yung, C., Ang, L., & Ang, B. (2020). Effectiveness of a Mobile-Based Influenza-Like Illness Surveillance System (FluMob) Among Health Care Workers: Longitudinal Study. JMIR Mhealth Uhealth, 8(12), e19712. doi: 10.2196/19712
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Lwin, May. O., Panchapakesan, C., Sheldenkar, A., Calvert, G. A., Lim, L. K., & Lu, J. (2020). Determinants of eHealth Literacy among Adults in China. Journal of Health Communication, 1-9. doi: 10.1080/10810730.2020.1776422. |
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Lwin, May. O., Lu, J., Sheldenkar, A., Schulz, P. J., Shin, W., Gupta, R., & Yang, Y. (2020). Global sentiments surrounding the COVID-19 pandemic on Twitter: analysis of Twitter trends. JMIR Public Health and Surveillance, 6(2), e19447. doi: 10.2196/19447.
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Lwin, May. O., Malik, S., & Lau, J. (2020). Association between food availability and young people’s fruits and vegetables consumption: Understanding the mediation role of the theory of planned behaviour. Public Health Nutrition, 23(12), 2155-2164. doi: 10.1017/S1368980019005263.
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Lwin, May. O., Lu, J., Sheldenkar, A., Cayabyab, Y. M., Yee, A. Z. H. & Smith, H. E. (2020). Temporal and textual analysis of social media on collective discourses during the Zika virus pandemic. BMC Public Health, 20, 804. doi:10.1186/s12889-020-08923-y.
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Lu, J., Sheldenkar, A. & Lwin, May O. A decade of antimicrobial resistance research in social science fields: a scientometric review. Antimicrob Resist Infect Control 9, 178 (2020). doi: 10.1186/s13756-020-00834-2. |
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Lwin, May. O., Yee, A. Z. H., Lau, J., Ng, J. S., Lam, J. Y., Cayabyab, Y. M., Malik, S., & Vijaya, K. (2020). A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors. International Journal of Advertising, 39(7), 990-1011. doi: 10.1080/02650487.2020.1717856. |
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Shin, W., Lwin, May O., Yee A. Z. H. & Kee, K. M. (2019). The role of socialization agents in adolescents’ responses to app-based mobile advertising. International Journal of Advertising, 39(3), 365-386. doi:10.1080/02650487.2019.1648138. |
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Panchapakesan, C., Sheldenkar, A., Wimalaratne, P., Wijayamuni, R., & Lwin, May O. (2019). Developing a Digital Solution for Dengue through Epihack: Evaluation of a five-day Health Hackathon in Sri Lanka. JMIR Formative Research, 3(3):e11555. doi: 10.2196/11555.
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Ho, H. J., Tan, Y. R., Cook, A. R., Koh, G., Tham, T. Y., Anwar, E., Shu, G. H. C., Lwin, May. O., & Chen, M. I. (2019). Increasing Influenza and Pneumococcal Vaccination Uptake in Seniors Using Point-of-Care Informational Interventions in Primary Care in Singapore: A Pragmatic, Cluster-Randomized Crossover Trial. American Journal of Public Health, 109(12), 1776-1783. doi:10.2105/AJPH.2019.305328.
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Sheldenkar, A., Lim, F., Chee, F. Y., & Lwin, May. O. (2019). Acceptance and uptake of influenza vaccines in Asia: A systematic review. Vaccine, 37(35), 4896-4905. doi: 10.1016/j.vaccine.2019.07.011. |
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Ho, S., Lwin, May. O., Chen, L., & Chen, M. Y. (2019). Development and Validation of a Parental Social Media Mediation Scale Across Child and Parent Samples. Internet Research, 30(2). doi:10.1108/INTR-02-2018-0061. |
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Yam, E., Hsu, L. Y., Yap, E., Yeo, T. W., Lee, V., Schlundt, J., Lwin, May. O., Limmathurotsakul, D., Jit, M., Dedon, P., Turner, P., & Wilder-Smith, A. (2019). Antimicrobial resistance in the Asia Pacific region: a meeting report. Antimicrobial Resist Infect Control, 8, 202. doi:10.1186/s13756-019-0654-8.
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Lwin, May. O., Sheldenkar, A., Panchapakesan, C., Ng, S., Lau, J., Jayasundar, K., Horathalge, K., Rathnayake, V. S., Crawley, A. W., & Wimalaratne, P. D. (2019) Epihack Sri Lanka: development of a mobile surveillance tool for dengue fever. BMC Medical Informatics & Decision Making, 19(1), 111. doi:10.1186/s12911-019-0829-5.
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Lu, J., Luo, M., Yee, A. Z. H., Sheldenkar, A., Lau, J., & Lwin, May. O. (2019). Do superstitious beliefs affect influenza vaccine uptake through shaping health beliefs? Vaccine, 37(8), 1046-1052. doi: 10.1016/j.vaccine.2019.01.017. |
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Lou, C., Tse, C. H., & Lwin, May. O. (2019) “Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of US and Singaporean Women. Journal of Advertising, 48(5), 512-531. doi:10.1080/00913367.2019.1668890.
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Ho, S., Lwin, May. O., Yee, A. Z., Sng, J. R. H., & Chen, L. (2019). Parents’ responses to cyberbullying effects: How third-person perception influences support for legislation and parental mediation strategies. Computers in Human Behavior, 92, 373-380. doi: 10.1016/j.chb.2018.11.021. |
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Yee, A. Z. H., Lwin, May. O., & Lau, J. (2019). Parental guidance and Children’s Healthy Food Consumption: Integrating the Theory of Planned Behaviour with Interpersonal Antecedents. Journal of Health Communication, 24(2), 183-194. doi:10.1080/10810730.2019.1593552. |
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Ho, H., Shin, W., & Lwin, May. O. (2019). Social Networking Site Use and Materialistic Values among Youth: The safeguarding Role of the Parent-Child Relationship and Self-Regulation. Communication Research, 46(8), 1119-1144. doi:10.1177/0093650216683775. |
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Nenkov, G. Y., Morrin, M., Maille, V., Rank-Christman, T., & Lwin, May. O. (2019). Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality. Journal of Business Research, 95, 428–441. doi:10.1016/j.jbusres.2018.07.047. |
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Liu, C., Lwin, May. O., & Ang, R. (2019). Parents’ role in adolescents’ personal photo sharing: A moderated mediation model incorporating privacy concern and network size. Makara Human Behavior Studies in Asia, 23(2), 145-151. doi: 10.7454/hubs.asia.1010819.
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Teo, L. M., Smith, H. E., Lwin, May. O., & Tang, W. E. (2019). Attitudes and perception of influenza vaccines among older people in Singapore: A qualitative study. Vaccine, 37 (44), 6665-6672. doi:10.1016/j.vaccine.2019.09.037.
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Panchapakesan, C., Sheldenkar, A., Cayabyab, Y. M., Ng, J. S., Lu, J., & Lwin, May. O. (2018). A comparison between the predictors of vaccine uptake intentions for influenza and dengue. International Journal of Environmental Research and Public Health, 15(12), 2694. doi:10.3390/ijerph15122694.
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Macnamara, J., Zerfass, A., Adi, A., & Lwin, May. O. (2018). Capabilities of PR professionals for key activities lag: Asia-Pacific study shows theory and practice gaps. Public Relations Review, 44(5), 704–716. doi: 10.1016/j.pubrev.2018.10.010. |
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Lwin, May. O., Lu, J., Sheldenkar, A., & Schulz, P. J. (2018). Strategic Uses of Facebook in Zika Outbreak Communication: Implications for the Crisis and Emergency Risk Communication Model. International Journal of Environmental Research and Public Health, 15(9), 1974. doi:10.3390/ijerph15091974.
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Lwin, May. O., Malik, S., Kang, V., & Chen, G. (2018). Disparities in the impact of a community hypertension education programme across age, gender, race and housing type. Health Education Journal, 77(5), 555–570. doi:10.1177/0017896918760950. |
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Pang, A., Lwin, May. O., Ng, C. S. M., Ong, Y.K., Chau, S. R. W., & Yeow, K. P. (2018). Utilization of CSR to build organizations’ corporate image in Asia: need for an integrative approach. Asian Journal of Communication, 28 (4), 335-359. doi:10.1080/01292986.2017.1420207. |
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Macnamara, J., Zerfass, A., Lwin, May. O., & Adi, A. (2018). PR and Communication Management in Asia-Pacific: Trends, Growth and Gaps. Communication and Media in Asia Pacific (CMAP), 1(1), 1-16.
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Chen, L., Ho, S. S. & Lwin, May. O. (2017). A meta-analysis of factors predicting cyberbullying perpetration and victimization: From the social cognitive and media effects approach. New Media & Society, 19(8), 1194-1293. doi:10.1177/1461444816634037. |
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Lwin, May. O., Karthikayen, J., Sheldenkar, A., Wijayamuni, R., Wimalaratne. P., Ernst, K. C., & Foo, S. (2017). Lessons from the Implementation of Mo-Buzz, a Mobile Pandemic Surveillance System for Dengue. Journal of Medical Internet Research (JMIR) Public Health and Surveillance, 3(4):e65. doi:10.2196/publichealth.7376.
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Lwin, May. O., Pang, A., Loh, J. Q., Peh, M., Rodriguez, S. A., & Zelani, N. H. (2017). Is saying ‘sorry’enough? Examining the effects of apology typologies by organizations on consumer responses. Asian Journal of Communication, 27(1), 49-64. doi:10.1080/01292986.2016.1247462. |
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Ho, S. S., Lwin, May. O., Lee, E. W. J., & Yee, A. (2017). Understanding Factors Associated with Singaporean Adolescents’ Intention to Adopt Privacy Protection Behavior Using an Extended Theory of Planned Behavior. Cyberpsychology, Behavior, and Social Networking, 20(9), 572-579. doi: 10.1089/cyber.2017.0061. |
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Lwin, May. O., Malik, S., Ridwan, H., & Au, C. (2017). Media exposure and parental mediation on fast-food consumption among children in metropolitan and suburban Indonesia. Asia Pacific Journal of Clinical Nutrition, 26(5): 899-905. doi:10.6133/apjcn.122016.04.
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Lee, E. W. J., Ho, S. S., & Lwin, May. O. (2017). Explicating problematic social network sites use—A review of concepts, theoretical frameworks and future direction for communication theorizing. New Media & Society, 19(2), 308-326. doi:10.1177/1461444816671891. |
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Ho, S. S., Lwin, May. O., & Lee, E. W. J. (2017). Till logout do us part? Comparison of factors predicting excessive social network sites use and addiction between Singaporean adolescents and adults. Computers in Human Behavior, 75, 632-642. doi: 10.1016/j.chb.2017.06.002. |
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Lwin, May. O., Shin, W., Yee, A., & Wardoyo, R. (2017). A parental health education model of children’s food consumption: influence on children’s attitudes, intention and consumption of healthy and unhealthy foods. Journal of Health Communication, 22(5), 403-412. doi: 10.1080/10810730.2017.1302523.
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Ng, A. S., Lwin, May. O., & A. Pang (2017). Toward a Theoretical Framework for Studying Climate Change Policies: Insights from the case study of Singapore. Sustainability, 9(7), 1167. doi:10.3390/su9071167.
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Lwin, May. O., Lau, J., Yee, A. Z., & Au, C. (2017). Nutrition labeling in health and risk messaging in Asia. Oxford Research Encyclopedia of Communication. doi: 10.1093/acrefore/9780190228613.013.307. |
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Ho, S. S., Lwin, May. O., Sng, J., & Yee, A. Z. H. (2017). Escaping through exergames: Presence, enjoyment, and mood experience in predicting children’s attitudes and preference to play exergames. Computers in Human Behavior, 72, 381-389. doi: 10.1016/j.chb.2017.03.001. |
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Yee, A. Z. H., Lwin, May. O, & Ho, S. S. (2017). The influence of parental practices on child promotive and preventive food consumption behaviors: A systematic review and meta-analysis. International Journal of Behavioral Nutrition and Physical Activity, 14(47). doi: 10.1186/s12966-017-0501-3. |
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Lwin, May. O., Yung, C. F., Yap, P., Jayasundar, K., Sheldenkar, A., Subasinghe, K. & Sze, B. P. A. (2017). FluMob: Enabling surveillance of acute respiratory infections in health-care workers via mobile phones. Frontiers in Public Health, 5(49). doi: 10.3389/fpubh.2017.00049.
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Lee, E. W. J., Ho, S. S., & Lwin, May. O. (2017). Extending the social cognitive model – Examining external and personal antecedents of social network sites use among Singaporean adolescents. Computers in Human Behavior, 67, 240-251. doi: 10.1016/j.chb.2016.10.030.
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Kim, H. K., & Lwin, May. O. (2016). Cultural effects on cancer prevention behaviors: Fatalistic cancer beliefs and risk optimism among Asians in Singapore. Health Communication, 32(10), 1201-1209. doi: 10.1080/10410236.2016.1214224. |
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Macnamara, J., Lwin, May. O., Adi, A., Zerfass, A. (2016). ‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas. Public Relations Review, 42(3), 377-385. doi: 10.1016/j.pubrev.2016.03.001 |
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Lwin, May. O., Vijaykumar, S., Rathnayake, V. S., Lim, G., Panchapakesan, C., Foo, S., Wijayamuni, R., Wimalaratne, P., Fernando, O. N. N. (2016). A social media mHealth solution to address the needs of dengue prevention and management in Sri Lanka. Journal of Medical Internet Research, 18(7), e149. doi: 10.2196/jmir.4657 |
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Li, B., & Lwin, May. O. (2016). Player see, player do: Testing an exergame motivation model based on the influence of the self-avatar. Computers in Human Behavior, 59, 350-357. doi: 10.1016/j.chb.2016.02.034 |
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Yeo, S. L., Shin, W. S., Lwin, May. O., Williams, J., Hong, Y. Y. (2016). Are Primetime Diets Congruent With Dietary Recommendations? Content Analyses of Food Advertisements in the United States, China, and Singapore. Global Health Communications, 2(1), 30-38. doi.org/10.1080/23762004.2017.1278991 |
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Lwin, May. O., & Yee, A. (2016). Just One Click: Trust in Online Retail, Communication Director, Feb, 76 – 79. |
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Lwin, May O., Vijaykumar, S., Foo, S., Fernando, O. N. N., Lim, G., Panchapakesan, C. K., & Wimalaratne, P. (2016). Social media-based civic engagement solutions for dengue prevention in Sri Lanka: Results of receptivity assessment. Health Education Research, 31(1), 1-11. doi: 10.1093/her/cyv065. |
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Lwin, May O., Ho, S. S., Jung, Y., Wardoyo R., & Kim H. (2016). Effects of exergaming and message framing in school environment on physical activity attitude and intentions among children and adolescents, Journal of Health Communication, 21(9), 969-978. |
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Shin, W., & Lwin, May O. (2016). How does “talking about the Internet with others” affect teenagers’ experience of online risks? The role of active mediation by parents, peers, and school teachers. New Media & Society. doi: 10.1177/1461444815626612 [ePub] |
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Lwin, May O., Wirtz, J. & Stanaland, A. J. S. (2016). The privacy dyad: Antecedents of promotion- and prevention-focused online privacy behaviors and the mediating role of trust and privacy concern. Internet Research, 26(4), 919-941. doi: 10.1108/IntR-05-2014-0134 |
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Lwin, May O., Vijaykumar, S., Lim, G., & Foo, S. (2016). Baseline evaluation of a participatory mobile health intervention for dengue prevention in Sri Lanka. Health Education & Behavior, 43(4), 471-479. |
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Lwin, May O., Malik, S., Chua, T. S., Chee, T., & Tan, Y. S. (2016). Intergenerational transfer of blood pressure knowledge and screening: A school-based hypertension awareness program in Singapore. Global Health Promotion, 23(1), 27-36. doi: 10.1177/1757975914555730. |
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Liang, C., Ho, S. S., & Lwin, May O. (2016). A meta-analysis of factors predicting cyberbullying perpetration and victimization: From the social cognitive and media effects approach, New Media & Society. doi: https://doi.org/10.1177/1461444816634037 [ePub]
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Lwin, May O., & Zerfass, A. (2016). How communication professionals in Asia-Pacific assess their work situation. Communication Director, 11(2), 14-17. |
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Lwin, May. O., Morrin, M., Chong, T., & Goh, S. X. (2016). Odor semantics and visual cues: What we smell impacts where we look, what we remember, and what we want to buy. Journal of Behavioral Decision Making, 29(2), 336-350. doi: 10.1002/bdm.1905 |
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Liu, C., Ang, R. P., & Lwin, May. O. (2016). Influences of narcissism and parental mediation on adolescents’ textual and visual personal information disclosure in Facebook. Computers in Human Behavior, 52, 82-88. doi: 10.1016/j.chb.2015.12.060 |
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Lwin, May. O., Vijaykumar, S., & Jiang, C. (2015). “Natural” and “fresh”: An analysis of food label claims in internationally packaged foods in Singapore. Journal of Food Products Marketing, 21(6), 588–607. doi:10.1080/10454446.2014.1000450. |
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Lwin, May. O. (2015). Comparative practices of food label claims from U.S., E.U. and selected Southeast Asian countries. Journal of Consumer Marketing, 32(7), 530-541. doi: 10.1108/jcm-10-2014-1191. |
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Ling, R., Oreglia, E., Aracat, R., Panchapakesan, C., & Lwin, May. O. (2015). The use of mobile phones among trishaw operators in Myanmar. International Journal of Communication, 9, 3583- 3600.
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Lwin, May. O., & Salmon, C. T. (2015). A retrospective overview of health communication studies in Asia from 2000 to 2013. Asian Journal of Communication, 25(1), 1-13. doi: 10.1080/01292986.2015.1009265. |
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Stanaland, A. J. S., Lwin, May. O., Poh Y. C., & Chong C. (2015). Protecting preteens on Facebook: An exploratory examination of parental mediation strategies for children’s Facebook use in Singapore. Studies in Media & Communication, 3(1), 56-61. doi: 10.11114/smc.v3il.809
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Lwin, May. O. (2014). Examining Asian women’s motivations to undergo breast cancer Sscreening. Journal of Women’s Health Care, 3(3), 100-158. doi: 10.4172/2167-0420.1000158. |
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Lwin, May. O., Vijaykumar, S., Lim, G., Theng, Y. L., & Foo, S. (2014). “It’s effective but should I bother?” A study of personal protection measures against malaria in urban India. Public Health, 128(7), 654-664. doi: 10.1016/j.puhe.2014.03.008. |
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Yang, J., Ho, S. S., & Lwin, May. O. (2014). Promoting preventive behaviors against influenza: Comparison between developing and developed countries. Asian Journal of Communication, 24(6), 567-588. doi: 10.1080/01292986.2014.927894. |
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Theng, Y. L., Chandra, S., Goh, L. Y. Q., Lwin, May. O., & Foo, S. (2014). Exploratory qualitative study for community management and control of tuberculosis in India. Acta Tropica, 132, 98-105. doi: 10.1016/j.actatropica.2013.12.014. |
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Lwin, May. O., Morrin, M., Tang, S. W. H., Low, Y, Nguyen, T., & Lee, W. X. (2014). See the seal? Understanding restrained eaters’ responses to nutritional messages on food packaging. Health Communication, 29(8) 745-761. doi: 10.1080/10410236.2013.789131. |
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Lwin, May. O., & Malik, S. (2014). Can exergames impart health messages? Game play, framing, and drivers of physical activity among children. Journal of Health Communication, 19(2), 136-151. doi: 10.1080/10810730.2013.798372. |
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Li, B., Lwin, May. O., & Jung, Y. (2014). Wii, myself and size: The influence of proteus effect and stereotype threat on overweight children’s exercise motivation and behavior in exergames. Games for Health, 3(1), 40-48. doi: 10.1089/g4h.2013.0081. |
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Lwin, May. O., Vijaykumar. S., Fernando, O. N. N., Cheong, S. A., Rathnayake, V. S., Lim. G., Theng, Y. L., Foo, S., & Chaudhuri, S. (2014). A 21st century approach to tackling dengue: crowdsourced surveillance, predictive mapping and tailored communication. Acta Tropica, 130, 100-107. doi: 10.1016/j.actatropica.2013.09.021. |
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Stanaland, A. J. S., & Lwin, May. O. (2013). Online privacy practices: Advances in China. Journal of International Business Research, 12(2), 33-46. |
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Chua, P. H., Jung, Y., Lwin, May. O., & Theng, Y. L. (2013). Let’s play together: Effects of video-game play on intergenerational perceptions among youth and elderly participants. Computers in Human Behavior, 29(6), 2303-2311. doi: 10.1016/j.chb.2013.04.037. |
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Liu, C., Ang, R. P., & Lwin, May. O. (2013). Cognitive, personality, and social factors associated with adolescents’ online personal information disclosure. Journal of Adolescence, 36(4), 629-638. doi: 10.1016/j.adolescence.2013.03.016. |
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Vijaykumar, S., Lwin, May. O., Jiang, C., & Au, C. (2013). Determinants of food label use among supermarket shoppers: A Singaporean perspective. Journal of Nutrition Education and Behavior, 45(3), 204-211. doi: 10.1016/j.jneb.2012.09.001. |
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Lwin, May. O., Stanaland, A. J. S., & Williams, J. (2013). Dieting among young consumers in Asia: gender-specific motivators and health care marketing implications. Academy of Health Care Management Journal, 9(2), 13-25. |
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Lwin, May. O., & Malik, S. (2012). The efficacy of exergames-incorporated physical education lessons in influencing drivers of physical activity: A comparison of children and pre-adolescents. Psychology of Sport & Exercise, 13(6), 756-760. doi: 10.1016/j.psychsport.2012.04.013.
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Lwin, May. O., Anthony, D. M., Stanaland, A. J. S., & Lee, E. (2012). Online usage motives and information disclosure for preteen children. Young Consumers, 13(4), 345-356. doi: 10.1108/17473611211282590. |
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Lwin, May. O., & Mailk, S. (2012). The role of media exposure, peers and family on body dissatisfaction amongst boys and girls. Journal of Children and Media, 6(1), 69-82. doi: 10.1080/17482798.2011.633406. |
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Lwin, May. O., & Morrin, M. (2012). Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall. Journal of Consumer Behaviour, 11(3), 264-272. doi: 10.1002/cb.1368. |
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Lwin, May. O., Li, B., & Ang, R. P. (2011). Stop bugging me: An examination of adolescents’ Protection behavior against online harassment. Journal of Adolescence, 35(1), 31-41. doi: 10.1016/j.adolescence.2011.06.007. |
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Stanaland, A. J. S., Lwin, May. O., & Murphy, P. (2011). Consumer perceptions of the antecedents and consequences of corporate social responsibility. Journal of Business Ethics, 102(1), 47-55. doi: 10.1007/s10551-011-0904-z. |
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Morrin, M., Krishna, A., & Lwin, May. O. (2011). Is scent-enhanced memory immune to retroactive interference? Journal of Consumer Psychology, 21(3), 354-361. doi: 10.1016/j.jcps.2011.02.008. |
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Stanaland, A. J. S., Lwin, May. O., & Miyazaki, A. (2011). Online privacy trustmarks: Enhancing the perceived ethics of digital advertising. Journal of Advertising Research, 51(3), 511-523. doi: 10.2501/jar-51-3-511-523. |
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Peou, C., & Lwin, May. O. (2011). Integrating the Internet into Cambodian higher education: Exploring students’ Internet uses, attitudes and academic utilization. International Journal of Emerging Technologies and Society, 9(2), 95-115.
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Lwin, May. O., Stanaland, A. J. S., & Williams, J. D. (2010). American symbolism in intercultural communication: An animosity/ethnocentrism perspective on intergroup relations and consumer attitudes. Journal of Communication, 60(3), 491-514. doi: 10.1111/j.1460-2466.2010.01494.x. |
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Lwin, May. O., Morrin, M., & Krishna, A. (2010). Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory. Journal of Consumer Psychology, 20(3), 317-326. doi:10.1016/j.jcps.2010.04.001.
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Petty, R. D., Leong, S. H., & Lwin, May. O. (2010). Slogans: US and EU legal protection for slogans that identify and promote the brand. International Journal of Advertising, 29(3), 473-500. doi: 10.2501/S0265048710201270. |
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Lwin, May. O., Stanaland, A. J. S., & Chan, D. (2010). Using Protection Motivation Theory to predict condom usage and assess HIV health communication efficacy in Singapore. Health Communication, 25(1), 69-79. doi: 10.1080/10410230903473540. |
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Krishna, A., Lwin, May. O., & Morrin, M. (2010). Product scent and memory. Journal of Consumer Research, 37(1), 57-67. doi: 10.1086/649909. |
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Lwin, May. O., Stanaland, A. J. S., & Williams, J. D. (2010). Exporting America: Usage of symbols in international advertising under conditions of consumer ethnocentrism and U.S.-focused animosity. International Journal of Advertising, 29(2), 245-278. doi: 10.2501/s0265048710201142. |
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Chib, A. I., Lwin, May. O., Lee, Z., Ng, V. W., & Wong, P. H. P. (2010). Learning AIDS in Singapore: Examining the effectiveness of HIV/AIDS efficacy messages for adolescents using ICTs. Knowledge Management & E-Learning: An International Journal, 2(2), 169-187.
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Theng, Y. L., Tan, W. T., Lwin, May. O., & Foo, S. S. (2010). An exploratory study of the determinants and corrective measures for software piracy and counterfeiting in the digital age. Computer and Information Science, 3(3), 30-49. doi: 10.5539/cis.v3n3p30
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Miyazaki, A., Stanaland, A. J. S., & Lwin, May O. (2009). Self-regulatory safeguards and the online privacy of preteen children: Implications for the advertising industry. Journal of Advertising, 38(4), 79-91. doi: 10.2753/joa0091-3367380406. |
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Wirtz, J., & Lwin, May O. (2009). Regulatory focus theory, trust and privacy concern. Journal of Service Research, 12(2), 190-207. doi: 10.1177/1094670509335772.
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Stanaland, A. J. S., Lwin, May. O., & Leong, S. (2009). Providing parents with online privacy information: Approaches in the US and the UK. Journal of Consumer Affairs, 43(3), 474-494. doi: 10.1111/j.1745-6606.2009.01149.x. |
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Chib, A., Lwin, May. O., & Jung, Y. (2009). Adoption of mobile phones to enhance healthcare: A technology acceptance study of maternal care workers in Indonesia. Media Asia, 36(4), 216-222. doi:10.1080/23776277.2009.12224400 |
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Lalwani, A. K., Lwin, May. O., & Ling, P. B. (2009). Does audiovisual congruency in advertisements increase persuasion? The role of cultural music and products. Journal of Global Marketing, 22(2), 139-153. doi: 10.1080/08911760902765973.
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Lwin, May. O., Stanaland, A. J. S., & Miyazaki, A. D. (2008). Protecting children’s privacy online: how parental mediation strategies affect website safeguard effectiveness. Journal of Retailing, 84(2), 205-217. doi: 10.1016/jretai.2008.04.004.
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Chib, A., Lwin, May. O., Ang, J., Lin, H., & Santoso, F. (2008). Midwives and mobiles: Using ICTs to improve healthcare in Aceh Besar, Indonesia. Asian Journal of Communication, 18(4), 348-364. doi: 10.1080/01292980802344182.
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Hoy, M., & Lwin, May. O. (2008). An international perspective of online disclosure presentation: A comparison of banner ad disclosures from United States, United Kingdom and Singapore Web Sites. Journal of Consumer Policy, 31(3), 327-347. doi: 10.1007/s10603-008-9073-6. |
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Lwin, May. O., Williams, J. D., & Wirtz, J. (2007). Consumer online privacy concerns and responses: A power-responsibility equilibrium perspective. Journal of the Academy of Marketing Science, 35(4), 572-585. doi: 10.1007/s11747-006-0003-3. |
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Hoy, M., & Lwin, May O. (2007). Disclosures exposed: Banner ad disclosure adherence to FTC guidance in the top 100 U.S. websites. Journal of Consumer Affairs, 41(2), 285-325. doi: 10.1111/j.1745-6606.2007.00082.x. |
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Wirtz, J., Lwin, May. O., & Williams, J. D. (2007). Causes and consequences of consumer online privacy concern. International Journal of Service Industry Management, 18(4), 326-348. doi: 10.1108/09564230710778128.
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Lwin, May. O., & Saw, S. M. (2007). Protecting children from myopia: A PMT perspective for improving health marketing communications. Journal of Health Communication, 12(3), 251-268. doi: 10.1080/10810730701266299.
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Wirtz, J., Mattila, A. S., & Lwin, May. O. (2007). How effective are loyalty reward programs in driving share of wallet? Journal of Service Research, 9(4), 327-334. doi: 10.1177/1094670506295853.
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Lwin, May. O., & Williams, J. D. (2006). Promises, promises: How consumers respond to warranties in Internet retailing. Journal of Consumer Affairs, 40(2), 236-260. doi: 10.1111/j.1745-6606.2006.00057.x. |
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Leong, S., & Lwin, May. O. (2006). Marketing and the law: Seeking exclusivity over a brand naming system? The McDonald’s Experience. Journal of the Academy of Marketing Science, 34(1), 84-85. doi: 10.1177/0092070305283686. |
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Wilson, T., Tan, H. P., & Lwin, May. O. (2006). Television’s glocal advertising in veridical product narrative: A SE Asian reception study of consumer alignment/alienation, A S.E. Asian reception study. Consumption Markets & Culture, 9(1), 399-413. doi: 10.1080/10253860500481429. |
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Lee, L., Lwin, May. O., Cheng, A, Lim, M. S. L., & Saw, S. (2005). Myopia prevention in Singapore: A health beliefs and protective behavior approach. Investigative Opthalmology and Visual Science, 46(13), 5623. |
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Yew, Y. W., Saw, S. M., Pan, J. C., Shen, H. M., Lwin, May. O., Yew, M. S., & Heng, W. J. (2005). Knowledge and beliefs on corneal donation in Singapore adults. British Journal of Ophthalmology, 89(7), 835-840. doi:10.1136/bjo.2004.057372.
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Lalwani, A., Lwin, May O., & Kuah, L. L. (2005). Consumer responses to English accent variations in advertising. Journal of Global Marketing, 18(3/4), 143-165. doi: 10.1300/J042v18n03_07.
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Lwin, May. O., & Williams, J. D. (2003). A model integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to examine fabrication of information Online. Marketing Letters, 14(4), 257-272. doi: 10.1023/B:MARK.0000012471.31858.e5.
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Walsh, M., Lan, L. L., Lwin, May. O., & Williams, J. D. (2003). Marketers’ boon in cyberspace: The anticybersquatting consumer protection act. Journal of Public Policy and Marketing, 22(1), 96-101. doi: 10.1509/jppm.22.1.96.17629. |
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Lwin, May. O., Williams, J. D., & Lan, L. L. (2002). Social marketing initiatives: National Kidney Foundation’s organ donation programs in Singapore. Journal of Public Policy and Marketing, 21(1), 66-77. doi: 10.1509/jppm.21.1.66.17613.
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Lan, L. L., & Lwin, May. O. (2001). An overview of the advertising laws and regulations in Singapore. Journal of Business Law, 399-413.
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Enright, M., Lwin, May. O., & Lan, L. L. (2001). Marketing perspectives on Asia-Pacific electronic commerce. International Quarterly Journal of Marketing, 1(1), 107-115. |
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Lwin, May. O., & Wirtz, J. (2001). Gulfstream Aerospace Corporation – Penetrating Asia’s corporate jet market. Asian Case Research Journal, 5(1), 97-120. doi: 10.1142/S0218927501000056.
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Lwin, May. O., & Wee, C. H. (2000). The influence of spokesperson race in relation to accents used in Television commercials. Journal of Current Issues & Research in Advertising, 22(1), 67-83. doi: 10.1080/10641734.2000.10505102.
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Lwin, May. O., & Lan, L. L. (2000). DBI: Doing business in Myanmar. Thunderbird International Business Review, 43(2), 269-287. doi: 10.1002/tie.6. |
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Henderson, G. R., Williams, J. D., Dillon, K. D., & Lwin, May O. (1999). The commodification of race in Singapore: The customer service implications of the other-race-effect on tourism and retailing. Asia Pacific Journal of Management, 16, 213-227. |
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Lwin, May O., & Wirtz, J. (1999). JointCom Myanmar, managing an advertising agency. Asian Case Research Journal, 3(2), 115-134. |
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Lwin, May O., Lan, L. L., & Khoo, A. (1999). Advertiser adherence to regulatory codes in the United States and Singapore: A comparative evaluation of television commercials. Journal of Asian Business, 15(4), 61-79. |
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Lan, L. L., & Lwin, May O. (1999). An overview of the electronic commerce laws & policies in Southeast Asia. International Company and Commercial Law Review, 55-60. |
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Lwin, May O., & Wee, C. H. (1999). The effects of an audio stimulus: Accents in English language on cross-cultural consumer response to advertising. Journal of International Consumer Marketing, 11(2), 5-37. doi: 10.1300/J046v11n02_02. |
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Wee, C. H., Lim, S. L., & Lwin, May O. (1995). Word-of-mouth communication in Singapore: With focus on effects of message-sidedness, source and user-type. Asia Pacific Journal of Marketing and Logistics, 7(1/2), 5-36. doi: 10.1108/eb010260. |
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Wee, C. H., Lim, S. L., & Lwin, May O. (1995). General perception of word-of-mouth communication as a source of information: The Case of Singapore. Asia-Australia Marketing Journal, 3(1), 9-25. doi: 10.1016/S1320-1646(95)70270-2.
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Wee, C. H., & Lwin, May O. (1994). Comparative effectiveness of language used for print advertising in a multi-racial society: The Singapore experience. Singapore Management Review, 16(2), 5-46. |
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Macnamara, J., Zerfass, A., Lwin, May O., Adi, A. (2018) PR and Communication Management in Asia-Pacific: Trends, Growth and Gaps, Communication and Media in Asia Pacific (CMAP), 1 (1), 1-16 |
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Lwin, M. O., Shin, W., and Bay, A. (2023). Screen Smart: Growing Up in Digital Age. World Scientific Press. |
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W. Shin and May O. Lwin (2019) Screen Obsessed: Parenting in the Digital Age, World Scientific Press
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Winchester, Ling, P., Lwin, May O., W. Shin (2019). Integrated Marketing Communications. OUP Group. |
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Wells, W., Burnett, J., Moriarty, S., & Lwin, May O. (2006). Advertising: Principles and effective IMC practice. Singapore: Pearson Prentice Hall (English, Chinese, Malay, and Thai versions available). |
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Lwin, May O., Lyen, K., Khoo, A., & Sim, C. (2005). Cara mengembangkan berbagai komponen kecerdasan. Singapore: Indeks Prentice Hall. |
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Brink, T., Erdis, G. N., Lwin, May O., & Strydom (2005). Marketing success stories edited by Michael Cant and Ricardo Machado. Oxford, England: Oxford University Press. |
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Un, K. H., Lwin, May O., & Atchison, J. (2004). Clueless in finance and banking. Singapore: Prentice Hall (English, Chinese, Malay, and Thai versions available). |
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Lwin, May O., Atchison, J., & Khoo, A. (2003). Clueless in starting a business. Singapore: Prentice Hall (English, Chinese, Malay, and Thai versions available). |
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Lwin, May O., & Atchison, J. (2003). Clueless in marketing communications. Singapore: Prentice Hall (English, Chinese, Malay, and Thai versions available). |
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Lwin, May O., & Atchison, J. (2003). Clueless in public relations. Singapore: Prentice Hall (English, Chinese, Malay, and Thai versions available). |
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Lwin, May O., & Atchison, J. (2002). Clueless in advertising. Singapore: Prentice Hall (English, Chinese, Malay, and Thai versions available). |
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Lwin, May O., Lyen, K., Khoo, A., & Sim, C. (2002). How to Multiply your Child’s Intelligence. Singapore: Prentice Hall. |
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Ang, S. H., Gu, Y. M., Lau, G. T., Leong, S. M., Lwin, May O., Razzaque, M. A., Shamdasani, P., Subrahmanyan, S., & Wirtz, J. (2000). Principles of marketing: An Asian casebook. Singapore: Prentice Hall. |
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Lwin, May. O., Panchapakesan, C., Sheldenkar, A., Tandoc Jr, E., Kim, K. K., Yang, S. S., Ong, Z., Lee, S. Y., & Kwan, M. R. (2022). Battling COVID-19 Pandemic in a Densely Populated Island Nation: The Singapore Experience. In Community, Economy and Covid-19: Lessons from Multi-Country Analyses of a Global Pandemic (pp. 389-416). Springer Nature. |
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Lwin, May O., & Yee, A. Z. H. (2018). Conceptualizing E-health. In B. Warf (Ed.), SAGE Encyclopedia of the Internet. SAGE. |
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Lwin, May O.; Lau, Jerrald; Yee, Andrew Z. H.; Au, Cyndy. Nutrition Labeling in Asia. (2017) In Encyclopedia of Health and Risk Message Design and Processing, Ed. Roxanne Parrott. New York: Oxford University Press. |
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Lwin, May O. (in press). Ethical concerns in social marketing: The case of promoting organ donation in Singapore. In E. Laczniak & P. Murphy, Ethical concerns in marketing: The higher road. Boston, MA: Allyn and Bacon. |
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Lwin, May O., Vijaykumar, V., & Jayasundar, K. (2016). Social media system for dengue prevention in Sri Lanka. In Parvanta, D. E. Nelson, R. N. Harner, Health communication: New strategies, media and tools. Waltham MA: Jones and Bartlett Learning. |
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Lwin, May O. (2015). Ritz Carlton Millenia: The next phase. In S. D’Alessamdro, P. Ling, & H. Winzar, Consumer behaviour in action. Oxford, England: Oxford University Press. |
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Lwin, May O. (2014). Advertising education in Singapore. In J. Richards, Advertising education worldwide. |
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Lwin, May O., & Pang, A. (2014). History of public relations in Singapore: From propagandist, pre-professional to professionalization. In National perspectives in the development of public relations: Other voices’ series: Asia and Australasia. Basingstoke, England: Palgrave Pivot. |
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Lwin, May O., Li, B., & Williams, J. D. (2013), Childhood obesity and exergames: Assessments and experiences from Singapore. In J. D. Williams, K. E. Pasch, & C. Collins (Eds.), Advances in communication research to reduce childhood obesity. New York: Springer. |
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Chivoin, P., Lwin, May O., & Vijaykumar, S. (2012). Drivers and dynamics of Internet use among university students in Cambodia. In Linking research to practice: Strengthening ICT for development research capacity in Asia. Singapore: Institute of Southeast Asian Studies. |
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Lwin, May O., & Wijaya, M. (2010). Do scents evoke the same feelings across cultures? In Sensory marketing: Research on the sexuality of products (pp. 109-121). New York: Routledge. |
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Williams, J. D., Lwin, May O., Harris, A.-M. G., & Gooding, V. A. (2007). Developing a power-responsibility equilibrium model to assess ‘brick and mortar’ retail discrimination: Balancing consumer, corporate, and government interests. In T. M. Lowrey (Ed.), Brick & mortar shopping in the 21st century. Mahwah, NJ: Lawrence Erlbaum Associates. |
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Lwin, May O., Pecotich, A., & Thein, V. (2006). Myanmar: Foreign brands trickling through. In A. Pecotich & C. Shultz (Eds.), Handbook of markets and economies: East Asia, Southeast Asia, Australia and NZ. New York: M.E. Sharpe Pty Ltd. |
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Lwin, May O., & Chow, J. (2005). Eu Yan Sang, a global brand. In M. Cant & R. Machado (Eds.), Marketing success stories. Oxford, England: Oxford University Press. |
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Lwin, May O., & Chow, J. (2005). Ethical concerns in social marketing: Organ donation drive in Singapore. In M. Cant & R. Machado (Eds.), Marketing success stories. England: Oxford University Press. |
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Lwin, May O., & Wirtz, J. (2005). Managing an ad agency in Myanmar: JointCom at the crossroads. In C. Lovelock, J. Wirtz, K. H. Tat & L. Xiongwen (Eds.), Services marketing Asia: Managing people, technology, strategy (2nd ed.). Singapore: Prentice Hall. |
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Lwin, May O., & Lee, M. (2002). The advertising scene in Singapore. In I. Kloss (Ed.), More advertising worldwide (pp. 182-215). Berlin, Heidelberg, New York: Springer. |
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Lwin, May O., & Wirtz, J. (2001). Managing an advertising agency in Myanmar: JointCom. In C. Lovelock, J. Wirtz & H. T. Keh (Eds.), Services marketing in Asia: Managing people, technology, and strategy. Singapore: Prentice Hall. |
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Lwin, May O., & Wirtz, J. (2000). Joint Com Myanmar. In S. H. Ang (Ed.), Principles of marketing: An Asian case book (pp. 194-200). Singapore: Prentice Hall. |
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Keh, H. T., & Lwin, May O. (2000). Tupperware in Malaysia. In S. H. Ang (Ed.), Principles of marketing: An Asian case book (pp. 157-161). Singapore: Prentice Hall. |
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Lwin, May O. (2000). Dassault Aviation. In S. H. Ang (Ed.), Principles of marketing: An Asian case book. Singapore: Prentice Hall. |
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Lwin, May O. (2000). Ritz Carlton Millenia. In S. H. Ang (Ed.), Principles of marketing: An Asian case book. Singapore: Prentice Hall. |
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Lwin, May O. (2000). Snappers Restaurant. In S. H. Ang (Ed.), Principles of marketing: An Asian case book. Singapore: Prentice Hall. |
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Lwin, May O. (2000). Olarn Water Ski Lake. In S. H. Ang (Ed.), Principles of marketing: An Asian case book. Singapore: Prentice Hall. |
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Lwin, May O., & Pecotich, A. (1998). Myanmar: From an isolated past to a golden future? In A. Pecotich & C. Shultz (Eds.), The rise of marketing and consumer behavior in East and Southeast Asia (pp. 493-521). Sydney, Australia: McGraw-Hill Book Co Pty Ltd. |
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Lwin, May. O. and research team, Zika Final report (2019). NMRC ZRRF grant. |
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Zerfass, A., Lwin, May O., Macnamara, J., Adi A., (2018) Asia Pacific Communication Monitor Partnership 2017/18 Report |
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Macnamara, J., Lwin, M.O., Adi, A., & Zerfass, A. (2017): Asia-Pacific Communication Monitor 2017/18. Strategic challenges, social media and professional capabilities. Results of a survey in 22 countries. Hong Kong: APACD. |
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Zerfass, A., Lwin, May O., Macnamara, J., Adi A., (2016) Asia Pacific Communication Monitor Partnership 2015/16 Report (the largest study on Strategic Communication & PR in the region) |
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Ho, S. S., & Lwin, May O. (2016). Understanding social media habits of Singaporean adolescents. |
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Lwin, May O. (2012, 2013, 2014, 2015). Quarterly progress report to Media Development Authority: Socially mediated system for malaria-dengue public health surveillance, communication, and engagement (Mo-Buzz). |
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Lwin, May O. (2014). Progress report to National Medical Research Council, Ministry of Health: Can digital technology be in the frontline battle for obesity: A multiplatform assessment of the role of digital technology in the communication of health information and health education of young Singaporeans. |
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Lwin, May O. (2014). School report: Can digital technology be in the frontline battle for obesity: A multiplatform assessment of the role of digital technology in the communication of health information and health education of young Singaporeans. |
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Lwin, May O. (2011). Physical activity and exergaming (Wii and X-Box) among children and preadolescents in Singapore. |
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Lwin, May O., & Vijaykumar, S. (2011). State of food labels in Singapore. Health Promotion Board. |
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Lwin, May O. (2010). Overview of the nutrition labeling and claims in Singapore supermarkets, Health Promotion Board Singapore. |
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Theng, Y. L., & Lwin, May O. (2008). Promoting exercise and healthy food consumption: A study on senior citizen’s acceptance and adoption of digitally mediated fitness games. Research Results Report, Shanghai, pp. 173-176. |
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Lwin, May O., & Williams, J. D. (2008). How to reduce the perceived risk in online buying. Harvard Deusto Marketing and Sales, pp. 46-54. |
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Wirtz, J., Lwin, May O., Wissmeier, U. K. (1999). International marketing via the Internet: An explicatory model for international transaction offers in the Net. Research Paper Series, RPS99-05. Singapore: Faculty of Business Administration, NUS, pp. 25. |
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Lwin, May O., Lalwani, A. K., & Kuah, L. L. (1999). Accents as a factor in advertising effectiveness in broadcast media: The case of Singapore. Research Paper Series, RPS99-09. Singapore: NUS, pp. 24. |
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Lan, L. L., & Lwin, May O. (1999). Regional initiatives for electronic commerce: A policy perspective. Research Paper Series, RPS 99-29, Faculty of Business Administration. Singapore: Faculty of Business Administration, NUS, pp .19. |
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Lan, L. L., & Lwin, May O. (1999). Advertising laws and regulations in Singapore. Research Paper Series, RPS99-48. Singapore: Faculty of Business Administration, NUS, pp. 22. |
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Lwin, May. O., Malik, S., Lim, F., Kang, V. (2023). PS-P03-5: Qualitative insights into the barriers towards blood pressure screening, treatment adherence and lifestyle modifications in Singapore. Journal of Hypertension, 41(1), e242-e243. doi:1097/01.hjh.0000915204.17225.70. |
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Bojic, I., Liu, J., Ong, Q. C., Lawate, A., Palaiyan, M., Lwin, May. O., Abisheganaden, J., Theng, Y. L., Ho, M. R., Chia, M. Y. H., Car, J. (2023). Identifying at-risk university students: A system for longitudinal monitoring of sleep health. 2023 IEEE International Conference on Digital Health (ICDH), Chicago, IL, USA, pp. 143-149. doi: 10.1109/ICDH60066.2023.00029. |
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Lwin, May. O., Yang, S., Sheldenkar, A., Yang, X. H., Lee, B. S. (2023). Assessing consumer rationality during a pandemic: Panic buying behaviours and its association with online social media discourse. Paper presented at the 73rd Annual International Communication Association Conference, Toronto, Ontario, Canada. |
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Lwin, May. O., Cayabyab, Y., Malik, S., Teresa, J. (2023). The Influence of Meal Contexts on the Acceptance of and Willingness to Pay for Alternative Proteins. Paper presented at the 73rd Annual International Communication Association Conference, Toronto, Ontario, Canada. |
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Lwin, May. O., Cayabyab, Y., Seet, A., Schulz, P. (2023). The Role of Quality of Support and Impact of a Game-Based Health Application on Children’s Fruits and Vegetables Consumption Intentions. Paper presented at the 73rd Annual International Communication Association Conference, Toronto, Ontario, Canada. |
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Lin, Y., Lwin, May. O., Yang, S., Sheldenkar A. (2023). The effect of patient knowledge and attitudes towards requesting unnecessary antibiotics. Paper presented at the 73rd Annual International Communication Association Conference, Toronto, Ontario, Canada. |
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Lwin, May.O. (2023). Examination of profiles and perspectives in dyadic versus triadic medical consultations. Paper presented at the International Consortium for Communication in Health Care, Canberra, Australia. 11 February 2023. |
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Ho, J., Lwin, May. O., Sheldenkar, A. (2022). Driving Adoption of Participatory Surveillance Apps. Paper presented at the 4th International Workshop on Participatory Surveillance, Phnom Penh, Cambodia. |
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Lwin, May. O., Sheldenkar, A., Ho, J., Rathnayake, V., Wimalaratne, P, Wijayamuni, Schulz, P. (2022). Mo-Buzz+: An Integrated Participatory Surveillance System for Dengue Prevention and Control. Paper presented at the 4th International Workshop on Participatory Surveillance, Phnom Penh, Cambodia. |
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Lwin, May. O., Lim, F., Malik, S., Lim, V. (2022). Qualitative insights into the barriers towards blood pressure screening. Poster presented at the International Society of Hypertension 2022, Kyoto, Japan. 12-16 October 2022. |
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Lwin, May O., Ong, Z., & Kwan, M.R. (2022) Misinformation exposure, public sentiments, and preventative actions. Paper presented at the 72nd Annual International Communication Association Conference, Paris, France. |
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Ho, J., & Lwin, May O. (2022) Diversity on display: Effects of stereotypes on representations of marginalised outgroups. Paper presented at the 72nd Annual International Communication Association Conference, Paris, France. |
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Teresa, J., Lwin, May O., Golley, S., Cayabyab, Y., Malik, S., Lim, F., & Au, C. (2022) Drivers and barriers towards willingness to consume plant-based and cultured proteins: A cross-cultural comparison between Singapore and Australia. Paper presented at the 72nd Annual International Communication Association Conference, Paris, France. |
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Ho, J., & Lwin, May O. (2022) Objectification of social outgroups: An invitation for interaction. Paper presented at the 72nd Annual International Communication Association Conference, Paris, France. |
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Lwin, May O., & Malik, S. (2022) Assessing Efficacy of Robot-assisted, Theory-based Nutritional Education Program for Children. Paper presented at the 72nd Annual International Communication Association Conference, Paris, France. |
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Malik, S., Lwin, May O., & Lim, S. (2022) Vaccine Effectiveness Cues and Willingness to be Vaccinated: Integrating Theory of Planned Behavior and Health Belief Model. Paper presented at the 72nd Annual International Communication Association Conference, Paris, France. |
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Ng, A. & Lwin, May O. (2022) Understanding Multi-level Drivers for Recycling Behaviours: A Contextual Influence Model Perspective. Paper presented at the 72nd Annual International Communication Association Conference, Paris, France. |
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Lwin, May O., Kim, H.K.K., Lee, S.Y., Kwan, M.R., & Yang, S. (2022) Inoculating Against Vaccine Misinformation: Effect of Forewarnings and the Range of Inoculative Protection. Paper presented at the 72ndAnnual International Communication Association Conference, Paris, France. |
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Lwin, May O., Lin, Y., Yang, S., & Sheldenkar, A. (2022) Understanding Determinants of Informed Decisions versus Uninformed Decisions on Antibiotic Use. Paper presented at the 72nd Annual International Communication Association Post-Conference, University of Burgundy Franche-Comté, Dijon, France. |
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Ong, Z., Lwin, May O., & Kim, H.K.K. (2022) Predictors of Ehealth Behaviors: A Comparison Between United States, Singapore, and India Using the Imehu Perspective. Paper presented at the 72nd Annual International Communication Association Post-Conference, University of Burgundy Franche-Comté, Dijon, France. |
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Lwin, May O., Kwan, M.R., Yeo, S.L., & Ong, Z. (2022) Online Health Information Seeking and Misinformation During COVID-19: Intergenerational Differences. Paper presented at the 72nd Annual International Communication Association Post-Conference, University of Burgundy Franche-Comté, Dijon, France. |
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Yee A., Lwin, May O., Ho, S. (2021) Promoting healthier eating via parental communication: Development and validation of the Active and Restrictive Parental Guidance Questionnaire (PARQ). Paper presented at the virtual 71st Annual International Communication Association Post-Conference |
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Lwin, May O., Malik, S., Neo, J. J. R. (2021) The effect of scent and scent emission methods: Implications on sustained workers’ alertness, vigilance, and memory when performing repetitive tasks over a long duration. Paper presented at the virtual 71st Annual International Communication Association Post-Conference |
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Lee, E., Zheng, H., Aung, H. H., Aroor, M., Li, C., Seidmann, W., Lwin, May O., Ho, S., Theng, Y. L. (2021) Examining organisational, cultural, and individual-level factors related to organisational safety and health awareness and risks: A systematic review and metric analysis. Paper presented at the virtual 71st Annual International Communication Association Post-Conference |
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Kim., H. K., Lwin, May O. (2021) Cultural determinants of cancer fatalism and prevention behaviours. Paper presented at the virtual 71st Annual International Communication Association Post-Conference |
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Lwin, May O., Lu, J., Sheldenkar, A. (2020) From surveillance to one health: A decade of antimicrobial resistance research in social science fields. Paper to be presented at 6th World One Health Congress One Health Science, Edinburgh, UK 14-18 June 2020 |
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Lwin, May O., Lu, J. H., & Teresa, J. (2020). The role of active parental mediation and children’s approval seeking on digital media addiction: A quadratic mediation model. Paper to be presented at the International Communication Association Conference, Gold Coast, Australia 21-25 May 2020. |
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Lwin, May O., Lu, J., Sheldenkar A., Panchapakesan C., Tan Y., Yap, P., Chen, M.I., Chow V.T.K., Thoon, K.C, Yung, C.F., Ang, B. (2020) Effectiveness assessment of a mHealth application for participatory surveillance of influenza-like illness among healthcare workers. Paper to be presented at International Communication Association Conference, Gold Coast, Australia 21-25 May 2020. |
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Lwin, May O., Panchapakesan, C., Lu, J., Sheldenkar, A., Calvert, G., Lim, L. (2019), Relationship between health information seeking sources and eHealth literacy among adults in China. Asian Health Literacy Association Conference, Vietnam 10-12 November. |
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Lu, J., Lwin, May O., Sheldenkar A. (2019). Seeking health advice during an influenza outbreak on new media platforms: Does self-perceived knowledge of influenza matter? Paper presented at The Shenzhen Forum 2019, co-hosted by Shenzhen University (SZU) and the National Communication Association (NCA), Shenzhen, China. |
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Mayong, A. C., Wanniarachchi, V. U., Fernando, O. N. N., & Lwin, M. O. (2018). GPS Trail Visualizer for Online Communities. 2018 International Conference on Cyberworlds (CW). https://doi.org/10.1109/CW.2018.00039. |
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Lwin, M. O., Yee, A. Z. H., Lau, J., Ng, J. S., Lam, J. Y., and Cayabyab, Y. (2017). A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognition and behavior. Paper presented at the International Communication Association’s 67th Annual Conference in San Diego, California. |
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Lwin, M. O., Lam, J. Y., Ng, J. S., & Malik, S. (2017). Characteristics of women’s health information seeking behavior and health information sources: An intercultural comparison. Paper presented at the International Communication Association’s 67th Annual Conference in San Diego, California. |
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Lwin, M. O., Jayasundar, K., & Sheldenkar, A. (2017). FluMob: Enabling surveillance of acute respiratory infections in healthcare workers via mobile phones. Paper presented at the D. C. Health Communication Conference (DCHC) 2017 in Washington, D. C. |
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Ng, A.S., Lwin, M.O., Pang, A. (2017). Toward a Theoretical Framework for Studying Climate Change Policies: Insights from the Case Study of Singapore. Paper presented at the 6th World Sustainability Forum, Cape Town, South Africa. |
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Lam, J. Y., Shin, W., & Lwin, M. O. (2017). Integrated family mediation style in predicting children’s privacy protection and in-app advertising avoidance. Paper to be presented at the International Communication Association’s 67th Annual Conference in San Diego, California. |
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Hossain, M., Lwin, M. O., Salmon, C. T., & Theng, Y. L. (2017). Can theory-based mHealth messages promote antenatal care? An intervention study in Bangladesh. Paper presented at the International Communication Association’s 67th Annual Conference in San Diego, California. |
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Lwin, M. O., Shin, W., Yee, A. Z. H., & Ng, J. S. (2017). The influence of parent-child communication on children’s food attitudes, eating intentions and behaviours: The mediating effect of individual cognitive factors. Paper presented at the D. C. Health Communication Conference (DCHC) 2017 in Washington, D. C. |
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Ho, S. S., Lwin, M. O., & Lee, E. W. J. (2017). Peek-a-boo! Understanding factors associated with Singaporean adolescents’ privacy protection behaviour using an extended theory of planned behaviour. Paper to be presented at the Social Media & Society 2017 International Conference in Toronto, Canada. |
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Ho, S. S., Lwin, M. O., & Lee, E. W. J. (2017). Till logout do us part? Comparison of factors predicting excessive social network sites use and addiction between Singaporean adolescents and adults. Paper to be presented at the International Communication Association’s 67th Annual Conference in San Diego, California. |
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Lwin, M. O., Malik, S., Ang, E. K. B., Ho, C. J. Y., Lim, P. H., Low, M. W., & Yee, A. Z. H. (2016). The roles of motivational climate and motivational source in encouraging Asian children to be more physically active. Paper presented at the 6th International Congress on Physical Activity and Public Health in Bangkok, Thailand. |
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Cayabyab, Y., & Lwin, M. O. (2016). Seeking health information today: Media preferences and the shift in the media landscape. Paper presented at the International Association for Media and Communication Research Annual Conference 2016 in Leicester, United Kingdom. |
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Yee, A. Z. H., Lwin, M. O, and Ho, S. S. (2016). The role of parents in child healthy and unhealthy food consumption: A systematic review and meta-analysis. Paper presented at the International Society of Behavioral Nutrition and Physical Activity 15th Annual Conference in Cape Town, South Africa. |
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Lwin, M. O., Malik, S., Lau, J., and Yee, A. Z. H. (2016). How does television viewing influence children’s consumption of sweet foods and beverages? Paper presented at the International Society of Behavioral Nutrition and Physical Activity 15th Annual Conference in Cape Town, South Africa. |
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Ho, D., Lwin, May O., & Shin, W. (2016). Social networking sites and materialism: Safeguarding roles of parents and personal traits. Paper presented at the International Communication Association Conference, Fukuoka, Japan. |
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Lee, E. W. J., Ho, S. S., & Lwin, May O. (2016). Extending the social cognitive model: Examining external and personal antecedents of social network sites use among Singaporean adolescents. Paper presented at the International Communication Association Conference, Fukuoka, Japan. |
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Lwin, May O., Pang, A., & Ho, B. (2016). When CEOs cry: How CEOs’ emoting impacts stakeholder perceptions of organization. Paper presented at the International Communication Association Conference, Fukuoka, Japan. |
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Yee, A. Z. H., Lwin, May O., & Salmon, C. T. (2016). Narrative experience, explicated: A synthesis of narrative transportation and character identification literature. Paper presented at the International Communication Association Conference, Fukuoka, Japan. |
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Ho, S. S., Sng, J., Yee, A. Z. H., Tan, W. S., Ng, A. S., Yen, V. Y. C., and Lwin, M. O. (2015). Escapism in exergames: Presence, enjoyment, and mood experience in predicting children’s attitudes towards exergames. Paper presented at the Association for Education in Journalism and Mass Communication Annual Conference 2015 in San Francisco, California. |
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Hossain, M., & Lwin, May O. (2015). Baseline study on current awareness on pregnancy complications, antenatal care and media use among pregnant women in Bangladesh. Paper presented at the Sustainable Healthcare Transformation: International Conference on Health System Innovation, Tasmania, Australia. [Top 3 Papers Book Prize]. |
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Hossain, M., Lwin, May O., Salmon, C., & Ling, T. (2015). Role of protection motivation theory motivators and psycho-social factors in empowering pregnant women’s antenatal care utilization: Implications for health policy in Bangladesh. Paper presented at the DC Health Communication Conference, Washington, DC. [Outstanding Research Award]. |
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Ho, B., Pang, A., & Lwin, May O. (2015). Building a socially responsible image: understanding the effects of CSR, corporate ability and endorsement on stakeholders’ evaluation. Paper presented at ICA Regional Conference: Expanding communication, old boundaries and new frontiers, Lodz, Poland. Retrieved from https://drive.google.com/file/d/0BwPXLMljFQMGUm00RkdSenFYQmM/view
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Kim, H. K., & Lwin, May O. (2015). Cultural effects on cancer prevention behaviors: Fatalistic cancer beliefs and optimism among East Asians. Paper presented at the Association for Education in Journalism and Mass Communication, San Francisco, CA. |
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Lwin, May O., Ho, S. S., Jung Y., Wardoyo, R. J., Kim, H. J., & Theng, Y. L. (2015). Effects of exergaming and message framing in school group environment on physical activity attitude and intentions among children and adolescents in Singapore. Paper presented at the Association for Education in Journalism and Mass Communication Conference, San Francisco, CA. |
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Lwin, May O., & Panchapakesan, C. K. (2015). Political facilitators and barriers towards digitally mediated civic engagement for dengue prevention in India, Sri Lanka and Singapore. Presented at International Communication Association Pre-Conference, New Media and Citizenship in Asia: Civic Engagment and Sustainable Development Across the Life Span, San Juan, Puerto Rico. |
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Li, B., & Lwin, May O. (2015). Health promotion through serious games: A meta-analysis of the effects of health serious games on self-efficacy, enjoyment and behavioural intention. Paper presented at the 65th Annual International Communication Association Conference, San Juan, Puerto Rico. |
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Li, B., Lwin, May O., & Jung, Y. (2015). Enactive and vicarious learning through exergame avatars: Investigating their effects in an exergame motivation model. Paper presented at the 65th Annual International Communication Association Conference, San Juan, Puerto Rico. |
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Pang A., Lwin, May O., Ng, C., Ong, Y. K., Chau, S., & Poh, K. & (2015) Utilization of CSR to build organizations’ corporate image in Asia: Need for an integrative approach. Paper presented at the Annual Conference of the International Communication Association, San Juan, Puerto Rico. [Top Faculty Paper Award]. |
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Chen, L., Ho, S. S., & Lwin, May O. (2015) Why are people involved in cyberbullying? A meta-analysis of factors predicting cyberbullying perpetration and victimization. Paper presented at the Annual Conference of the International Communication Association, San Juan, Puerto Rico. |
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Lwin, May O., Shin, W. S., Yee, A. Z. H., & Wardoyo, R. J. (2015). An integrative parental mediation model of healthy vs. unhealthy food consumption. Paper presented at the DC Health Communication Conference, Washington, DC. [Honourable Mention Research Award]. |
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Lwin, May O., Shin, W., Wardoyo, R. J., Liew, H., & Yeo, S. L. (2015). Assessing the impact of food regulations in Singapore: A content analysis of F&B advertising landscape. Proceedings of the 12th Asian Congress of Nutrition. Yokohama, Japan: J-STAGE. |
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Li, B., Lwin, May O., Jung, Y., & Yeo, S. (2015). Learning through seeing: Exploring the influence of the self-avatar in an exergame motivation model. Paper presented at the 101st Annual National Communication Association Convention, Las Vegas, NV. |
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Lwin, May O., Malik, S, & Ahmed, S. (2015). The influence of traditional media versus online media on ideal body shape perception of children and adolescents in Singapore. Paper presented at the National Communication Association Annual Convention, Applied Communication Division, Las Vegas, NV. |
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Panchapakesan, C. K., & Lwin, May O. (2015). Psychosocial facilitators and barriers towards civic engagement through mobile for dengue prevention in Sri Lanka, India and Singapore. Paper presented at the DC Health Communication Conference. Fairfax, VA: Center for Health and Risk Communication, George Mason University. [Honourable Mention Research Award]. |
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Yeo, S. L., Shin, W. S., Lwin, May O., Williams, J., & Hong, Y.Y. (2015). Are primetime diets congruent with dietary recommendations? A large scale analysis of food advertisements in USA, China and Singapore. Paper presented at the Association for Education in Journalism and Mass Communication, San Francisco, CA. |
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Lwin, May O., Malik, S., Ridwan, H., & Au, C. (2015). Media exposure and parental influences on children’s food consumption and knowledge in urban and suburban Indonesia. Paper presented at the National Communication Association Annual Convention, Health Communication Division, Las Vegas, NV. |
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Yee, A. Z. H., & Lwin, May O. (2015). Telly tubbies: Mediating effects of attitudes and anticipated emotions on media exposure and the intention to eat unhealthily among children in Singapore. Proceedings of the 12th Asian Congress of Nutrition. Yokohama, Japan: J-STAGE. |
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Foo, S., Vijaykumar, S., Lwin, May O., Theng, Y. L., Pang, N., Hong, J., & Fernando, O. N. N. (2014). The Health Suite Concept: A social media platform for public health applications. Paper presented at the 8th Multi Conference on Computer Science and Information Systems, Lisbon, Portugal. |
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Lwin, May O., Vijaykumar, S., Lim, G., Rathnayake, V. S., Fernando, O. N. N., & Foo, S. (2014). Consumer acceptance of a mobile-based civic engagement-centric system for dengue prevention: Results from a pilot test in Sri Lanka. Australian and New Zealand Marketing Academy Conference, (pp. 353-359), Brisbane, Australia. |
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Lwin, May O., Wardoyo, R. J., Ho, S. S., & Malik, S. (2014). Effect of exergaming, message framing and group condition on physical activity beliefs among children and adolescents. Paper presented at the Conference on Communication, Medicine and Ethics, Lugano, Switzerland. |
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Lwin, May O., Malik, S., Chua, T. S., Chee, T. & Tan, Y. (2014). Intergenerational transfer of blood pressure knowledge and screening: A school-based hypertension awareness program in Singapore. Paper presented at the Conference on Communication, Medicine and Ethics, Lugano, Switzerland. |
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Lwin, May O., Lee, E. W. J., & Ho, S. S. (2014). The role of media exposure, attitude toward exercise and exercise belief on boys’ and girls’ intention to exercise. Paper presented at the Conference on Communication, Medicine and Ethics, Lugano, Switzerland. |
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Lwin, May O., Vijaykumar, S., Lim, G., Fernando, O.N.N., & Foo, S. (2014). Social media for dengue prevention in colombo: Receptivity assessment using Protection Motivation Theory (PMT). Paper presented at the Conference on Communication, Medicine and Ethics, Lugano, Switzerland. |
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Panchapakesan, C. K., & Lwin, May O. (2014). Understanding beliefs, attitudes, intentions towards socially mediated civic engagement for infectious disease prevention in Sri Lanka. Paper presented at the Conference on Communication, Medicine and Ethics, Lugano, Switzerland. |
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Wardoyo, R. J., & Lwin, May O. (2014). Mothers’ intention towards infant feeding practices in Indonesia. Paper presented at the Conference of Communication, Medicine and Ethics, Lugano, Switzerland. |
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Lwin, May O., Vijaykumar, S., Fernando, O. N. N., Rathnayake, V. S., Lim, G., & Foo, S. (2014). Social media-based civic engagement for dengue prevention in Sri Lanka. Paper presented at the International Communication Association Pre-Conference, Seattle, WA. |
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Panchapakesan, C. K., & Lwin, May O. (2014). The role of privacy assurances in influencing online trust and information disclosure. Paper presented at the International Communication Association Pre-Conference, Seattle, WA. |
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Yeo, S. L., Lwin, May O., & Hong, Y. Y. (2014). The effects of regulatory fit and presentation order of health messages in countering unhealthy food advertising’s influence on attitudes and intentions to eat healthily. Paper presented at the Top Paper Award Session, Health Communication Division, at International Communication Association Conference, Seattle, WA. |
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Shin, W., & Lwin, May O. (2014). The role of socialization agents in adolescents’ risk-taking online behavior. Paper presented at the Asian Conference on Psychology and the Behavioral Sciences, Osaka, Japan. |
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Fernando, O. N. N., Rathnayake, V. S., Vijaykumar, S., Lwin, May O., & Foo, S. (2013). Mo-Buzz: Socially mediated collaborative platform for ubiquitous location based service. Proceedings of 15th International Conference, Human-Computer Interaction International, Las Vegas, NV. doi: 10.1007/978-3-642-39215-3_44 |
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Lwin, May O., Neo, J. J. R., & Morrin, M. (2013). It can’t be that bad if it smells this good: Do pleasant ambient odors diminish the persuasiveness of fear appeals. Proceedings of American Marketing Association Winter Marketing Conference, Las Vegas, NV. |
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Lwin, May O., Pang, A., Dafir, N. A., Ruslan, S. H., & Yeong, C. J. (2013). Enhancing the spokesperson’s credibility through appearance: Testing the facial credibility model and its influence on the organization perception. Paper presented at the International Communication Association, London, England. |
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Lwin, May O., Neo, J. J. R., & Morrin, M. (2013). It can’t be that bad if it smells this good: Do pleasant ambient odors diminish the persuasiveness of fear appeals. Paper presented at the Society of Consumer Psychology Winter Conference, San Antonio, TX. |
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Lwin, May O. (2013). Crossmodal effects of olfactory and visual cues in print advertisements on attention and memory. Paper presented at the Asian Conference on Psychology and the Behavioral Sciences, Osaka, Japan. |
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Lwin, May O., Lim, G., & Vijaykumar, S. (2013). Language and gender differences on communication preferences and perceived ease of use of social media in Asia. Paper presented at the Third Asian Conference on Psychology and the Behavioral Sciences, Osaka, Japan. |
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Subbiah, D., Lwin, May O., & Ho, S. S. (2013). Show vs. tell: How parental mediation affects their children’s exercise motivations, attitudes and behaviors. Paper presented at the Third Asian Conference on Psychology and the Behavioral Sciences, Osaka, Japan. |
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Theng, Y. L., Goh, L., & Lwin, May O. (2013). Social and technological support for stigmatized diseases: A case of tuberculosis patient-care in Asia. Paper presented at the Third Asian Conference on Psychology and the Behavioral Sciences, Osaka, Japan. |
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Lwin, May O., Vijaykumar, S., Lim, G., Theng, Y. L., & Foo, S. (2013). Personal protection behaviors against Malaria in India: Urban attitudes and health info seeking preferences. Paper presented at the International Communication Association, London, England. |
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Lwin, May O., Pang, A., Lim, J., Chan, G., Ng, J. & Aw, C. (2013). Promoting positive perceptions during crises: Effects of scents on journalists’ evaluations of the organization during media conferences. Paper presented at the 12th Association for Business Communication Asia-Pacific Conference, Kyoto, Japan. |
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Morrin, M., Lwin, May O., Rank, T., & Pham, N. (2013). Toothbrushing and chocolate consumption. Paper presented at the Association for Psychological Science Annual Convention, Washington, DC. |
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Pang, A., Lwin, May O., Vikneshwaran, M., Yeo, Y. P., Xu, J., & Lee, H. Z. (2013). Crying with victims during crisis: How CEOs emoting impact stakeholder’s perception of organization. Paper presented at the Association for Business Communication Asia-Pacific Conference, Kyoto, Japan. |
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Sieow, B. F., Ser, W., Ho, M. W., Lwin, May O., & Kwok, K. (2013). 3D characterization and trend analysis of scents from EEG recordings of repeated scent exposure. Proceedings of 35th IEEE Engineering in Medicine and Biology Society Conference. Osaka, Japan. doi:10.1109/EMBC.2013.6609754 |
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Theng, Y. L., Goh, L., Lwin, May O., & Foo, S. (2013). Dispelling myths and misinformation using social media: A three-country comparison using the case of tuberculosis. Proceedings of 2013 IEEE International Conference on Healthcare Informatics, (pp. 147-152), Philadelphia, PA: Conference Publishing Services. |
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Vijaykumar, S., Lwin, May O., Theng, Y. L., Foo, S., Cheong, S. A., & Lim, G. (2013). A social media based participatory epidemiology approach for Infectious Disease Prevention (VBDP) in South Asia. Proceedings of Fifth International Conference on eHealth, Telemedicine, and Social Medicine, (pp. 194-197). Nice, France: IARA XPS Press. |
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Yen, V., Pang, A., & Lwin, May O. (2013). Image transformation: Drivers, factors, outcomes and implications. Proceedings of the 11th Conference on Corporate Communication, (pp. 294-37). New York, NY: Corporate Communication International at Baruch College/CUNY. |
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Yee, A. Z. H., Ong, A., He, Q. P., Sng, J. R. H., & Lwin, May O. (2013). Seals, country-of-origin and GDA nutrition labelling: Using the Elaboration Likelihood Model to investigate food product perceptions. Paper presented at the Association for Business Communication Asia-Pacific Conference, Kyoto, Japan. |
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Yeo, S. L., & Lwin, May O. (2013). Effectiveness of health messages in countering unhealthy food advertising: The role of regulatory fit. Paper presented at the Asian Conference on Psychology and the Behavioral Sciences, Osaka, Japan. |
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Au, C., Lwin, May O., & Vijaykumar, S. (2012). Food labels as an effective safety crisis communication in the discourse of renewal for organizations. Proceedings of American Marketing Association Marketing and Public Policy Conference. Atlanta, GA: American Marketing Association. |
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Au, C., Lwin, May O., & Pang, A. (2012). Health messages and consumer understanding of food: Perspectives in nutrition, restrained eating and food safety. Proceedings of American Marketing Association Marketing and Public Policy Conference. Atlanta, GA: American Marketing Association. |
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Lwin, May O., Morrin, M., & Malik, S. (2012). The effect of food package health claims on purchase intent: Moderating role of dietary restraint. Proceedings of American Marketing Association Marketing and Public Policy Conference. Atlanta, GA: American Marketing Association. |
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Ho, J. Y., Lwin, May O., & Vijaykumar, S. (2012). Desiring change: Media consumption and men’s bodily perceptions, sexuality and the desire for muscularity. Proceedings of American Marketing Association Marketing and Public Policy Conference, (pp. 98-99). Atlanta, GA: American Marketing Association. |
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Lwin, May O., Pang, A., Loh, J., Peh, M., Rodriguez, S. A., & Hanisah, N. (2012). Is saying sorry good enough? Examining the typologies of apology in organizational response during health crises. . Proceedings of Association of Marketing and Healthcare Research Conference, (pp. 111-114). Utah, UT: Association of Marketing and Healthcare Association. |
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Lwin, May O., Vijaykumar, S., Theng, Y. L., Foo, S., & Lim, G. (2012). Malaria-Dengue prevention in india: A new media based health program. Proceedings of American Marketing Association Marketing and Public Policy Conference. Atlanta, GA: American Marketing Association. |
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Lwin, May O., Vijaykumar, S., Theng, Y. L., Foo, S., Lim, G. (2012). A study of knowledge, attitudes, practices and health information-seeking related to Malaria-Dengue prevention in India. Proceedings of Association of Marketing and Healthcare Research Conference, (pp. 18-20). Utah, UT: Association of Marketing and Healthcare Association. |
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Liu, C., Ang, R. P., & Lwin, May O. (2012). Parental mediation as a moderator of narcissism and adolescents’ risky online behaviors. Paper presented at the 24th Association for Psychological Science Annual Convention, Chicago, IL. |
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Liu, C., Ang, R. P., & Lwin, May O. (2012). Sensitive information disclosure on Facebook: Determinants and mechanisms in a structural equation model. Paper presented at the 24th Association for Psychological Science Annual Convention, Chicago, IL. |
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Lwin, May O., Vijaykumar, S., Fernando, O. N. N., Cheong, S. A., Theng, Y. L., Foo, S., Rathnayake, V. S., & Lim, G. (2012). Social media solutions for dengue prevention in Asia. Paper presented at the Singapore International Conference on Dengue and Emerging Infections, Singapore. |
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Pang, A., Lwin, May O., Ho, B., Cheng, B., Lau, L., & Malik, N. (2012). When should organizations apologize in times of crises? Examining the timing of apologies and how these affect organizational reputation and stakeholder relationship. Paper presented at the International Public Relations Research Conference, Miami, FL. |
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Theng, Y. L., Goh, L., Chandra, S., Lwin, May O., Foo, S., Sen, A. & Poovaiah, R. (2012). Addressing civic health literacy for the sustainability of tuberculosis treatment: A case of India. Paper presented at the 43rd Union World Conference on Tuberculosis and Lung Health, Kuala Lumpur, Malaysia. |
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Theng, Y. L., Goh, L., Chandra, S., Lwin, May O., Foo, S., Sen, A. & Poovaiah, R. (2012). Middle of pyramid segmentation and differentiated strategies: Co-ordinated fight against tuberculosis in India. Paper presented at the 6th Conference of the European Region of The International Union against Tuberculosis and Lung Disease, London, England. |
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Theng, Y. L., Goh, L., Chandra, S., Lwin, May O., Foo, S., Sen, A. & Poovaiah, R. (2012). Socially-mediated mobile system for tuberculosis public health alert, care and education (MobiTB-ACE). Paper presented at the Medicine 2.0, Stanford, CA. |
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Yeo, S. L., Lwin, May O., Hong, Y. Y., & Williams, J. (2012). Are food ads really similar? A cross-cultural comparison of food ads on prime time television in USA, China and Singapore. Proceedings of American Marketing Association Marketing and Public Policy Conference. Atlanta, GA: American Marketing Association. |
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Chandra, S., Theng, Y. L., Lwin, May O., & Foo, S. S. (2011). Exploring trust to reduce communication barriers in virtual world collaborations. Paper presented at the International Communication Association Conference, Boston, MA. |
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Chandra, S., Theng, Y. L., & Lwin, May O. (2011). Trust in virtual collaborations. Paper presented at the International Communication Association Conference, Boston, MA. |
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Li, B., Lwin, May O., & Jung, Y. (2011). Gender differences and the influence of in-game factors on effectiveness of exergames on overweight children. Proceedings of American Marketing Association Marketing and Public Policy Conference. Washington, DC: American Marketing Association. |
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Lwin, May O. (2011). The communication challenge – developing effective messages that consumers understand. Proceedings of XI Asian Congress of Nutrition: Nutritional Well-Being for a Progressive Asia: Challenges and Opportunities, (pp. 120-121). Singapore: Nutrition Society of Malaysia. |
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Lwin, May O., & Malik, S. (2011). The efficacy of exergames and health messages in influencing drivers of physical activity: A comparison of children and pre-adolescents. Proceedings of American Marketing Association Marketing and Public Policy Conference. Washington, DC: American Marketing Association. |
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Li, B., Lwin, May O., & Jung, Y. (2011). Impact of visual and social cues on exercise attitudes and behavior of overweight children playing an exergame. Paper presented at the International Communication Association Conference, Boston, MA. [Top Paper Award]. |
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Lin, J., & Lwin, May O. (2011). Food advertising and children’s responses. Paper presented at the International Communication Association Conference, Boston, MA. |
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Lwin, May O., & Malik, S. (2011). Can exergames impart health messages? Game play, faming and drivers of physical activity among children. Paper presented at the International Communication Association Conference, Boston, MA. |
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Malik, S., & Lwin, May O. (2011). Is incorporating exergaming into physical education classes effective? Paper presented at the International Society for Behavioral Nutrition and Physical Activity, Melbourne, Australia. |
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Ng, A. S., Lwin, May O., & Pang, A. (2011). Environment and consumption: Toward the sustainable consumption model. Paper presented at the International Association for Media and Communication Research Annual Conference, Istanbul, Turkey. |
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Pang, A., Lwin, May O., Yeong, C., Ruslan, S. H., & Dafir, A. (2011). Desirable facial traits of organizational spokesperson in times of crises: Enhancing perceptions of authority, dependability and likeability. Paper presented at the International Association for Media and Communication Research Annual Conference, Istanbul, Turkey. |
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Yang, Z., Allen, J. Ho, S. S., & Lwin, May O. (2011). Applying the Theory of Planned Behavior to examine preventive behaviors against H1N1: A US-Singapore comparison. Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (ComSher Division), St. Louis, MO. |
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Agatha, R. R., Tay, K., Pang, A., & Lwin, May O. (2010). A conceptual model of the effects of over communication of crisis preparedness messages by governments. Paper presented at the International Association for Media and Communication Research Annual Conference, Braga, Portugal. |
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Chandra, S., Theng, Y. L., Lwin, May O., & Foo, S. S. (2010). Understanding collaborations in virtual world. Proceedings of 14th Pacific Asia Conference on Information Systems. Taipei, Taiwan: PACIS. Retrieved from: http://aisel.aisnet.org/pacis2010/96/
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Lwin, May O., & Malik, S. (2010). A comparison of influence of BD in Singaporean early adolescent boys and girls. Paper presented at the International Association for Media and Communication Research Annual Conference, Braga, Portugal. |
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Lwin, May O., & Malik, S. (2010). The influence of media exposure vs peers and parents on body dissatisfaction amongst children in Singapore. Paper presented at the International Association for Media and Communication Research Annual Conference, Braga, Portugal. |
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Lwin, May O., & Tan, C. (2010). Investigating the moderating role of age in planned online data fabrication behavior. Paper presented at the International Association for Media and Communication Research Annual Conference, Braga, Portugal. |
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Lwin, May O., Lin, J., Auyash, S., & Malik, S. (2010). The use and prevalence of theory-based obesity-related health communication materials in Asian and Western countries from 2000-2009. Paper presented at the International Communication Association Pre-Conference Plenary Paper, Singapore. |
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Morrin, M., Lwin, May O., & Krishna, A. (2010). Is olfactory memory unique? Paper presented at the Association for Consumer Research Conference, Jacksonville, FL. |
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Tay, K., Agatha, R. R., Lwin, May O., & Pang, A. (2010). Examining the effects of the over communication of crisis preparedness messages by governments: Testing the crisis message processing model. The Proceedings of the 9th Conference on Corporate Communication, (pp. 337-355), Wroxton, England: Corporate Communication International. |
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Tay, K., Agatha R. R., Lwin, May O., & Pang, A. (2010). Crisis preparedness versus paranoia: Testing the crisis message processing model on the effects of over communication of crisis preparedness messages by governments. Paper presented at the Association for Education in Journalism and Mass Communication Annual Conference, Denver, CO. [Best Paper Award]. |
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Wijaya, M., Lwin, May O., & Theng, Y. L. (2010). The effects of framing on BMI knowledge. Paper presented at the International Communication Association Pre-Conference, Singapore. |
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Chandra, S., Theng, Y. L., Lwin, May O., & Foo, S. S. (2009). Examining virtual world collaborations. Paper presented at the International Communication Association Annual Conference, Chicago, IL. |
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Chib, A., Lwin, May O., & Jung, Y. (2009). Adoption of mobile phone for enhancing healthcare communications: A technology acceptance study of maternal care workers in Banda Aceh. Paper presented at the Communications & Sustainable Development in the Next Decade, Bangkok, Thailand. |
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Li, B., & Lwin, May O. (2009). Online harassment and Singaporean youth: Gender and age variations in victimization and protective behavior. Paper presented at the Michigan State University Children’s Central, Consumer Culture and the Ethical Treatment of Children: Theory, Research and Fair Practice, Ann Arbor, MI. |
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Li, B., & Lwin, May O. (2009). Protecting teenagers from online harassment: An examination of Singaporean youth’s vulnerability and protective behavior. Paper presented at the Communications & Sustainable Development in the Next Decade, Bangkok, Thailand. |
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Lwin, May O. (2009). Beyond losing baby fats: Investigating gender specific adolescent dieting motivators. Paper presented at the International Communication Association Annual Conference, Chicago, IL. |
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Lwin, May O., Lee, Z., Ng, W. V., Wong, H. P. P., & Chib, A. (2009). Learning AIDS: testing the effectiveness of threat and efficacy messages in health communication for Singaporean adolescents using interactive multimedia. Paper presented at the Communications & Sustainable Development in the Next Decade, Bangkok, Thailand. |
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Lwin, May O., Chib, A., Lee, Z., Ng, V., & Wong, P. (2009). Plugging the gap: Testing the effectiveness of threat and efficacy messages in health communication for Singaporean adolescents using interactive multimedia. Paper presented at the Communications & Sustainable Development in the Next Decade, Bangkok, Thailand. |
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Lwin, May O., Lee, Z., Ng, W. V., Wong, H. P. P., & Chib, A. (2009). Using gaming to impart AIDS educational messages amongst adolescents. Paper presented at the International Association for Media and Communication Research, Mexico City, Mexico. |
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Lwin, May O., Chandra, S., Theng, Y. L., & Foo, S. (2009). Proposed theoretical framework for virtual work adoption. Proceedings of Research Conference in the Second Life World, (pp. 22-27). Held online: SLACTIONS. |
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Wijaya, M., Lwin, May O., & Theng, Y. L. (2009). Cultural and individual influences on fruits and vegetables consumption amongst Asian adults. Paper presented at the National Conference on Health Communication, Marketing, and Media, Atlanta, GA. |
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Wijaya, M., Lwin, May O., & Theng, Y. L. (2009). Healthy behaviors and barriers of physical activity amongst Singapore children and youths: An exploratory study. Paper presented at the National Conference on Health Communication, Marketing, and Media, Atlanta, GA. |
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Wijaya, M., Lwin, May O., Theng, Y. L., & Yeo, S. L. (2009). Weight perception and healthy behaviors amongst Asian children and youths: The case of Singapore. Paper presented at the Advertising and Consumer Psychology Conference, Ann Arbor, MI. |
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Lwin, May O., & Williams, J. D. (2008). Online disclosure behavior amongst teens: A comparison of online social networks and blogs in Asia. Proceedings of American Marketing Association Marketing and Public Policy Conference, Philadelphia, PA: American Marketing Association. |
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Lwin, May O., & Leong, S. (2008). Protection of children’s privacy online: A US-EU comparative content analysis of children-targeted websites’ adherence to data protection laws. Proceedings of American Marketing Association Marketing and Public Policy Conference, Philadelphia, PA: American Marketing Association. |
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Lwin, May O., & Williams, J. D. (2008). Threats, warnings, and parental mediation: Protecting the online privacy of preteen children. Proceedings of American Marketing Association Marketing and Public Policy Conference, Philadelphia, PA: American Marketing Association. |
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Miyazaki, A., Lwin, May O., & Stanaland, A. J. S. (2008). Corporate communications of social responsibility: How ethics statements influence consumer perceptions. Proceedings of American Marketing Association Marketing and Public Policy Conference, Philadelphia, PA: American Marketing Association. |
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Lwin, May O., Li, B., Lee, D., Lim, Z., & Tan, J. (2008). Protecting against online harassment: Application of a protection motivation model amongst youth in Singapore. Paper presented at the 17th AMIC Annual Conference, Changing Media, Changing Societies: Media and the Millennium Development Goals, Manila, Philippines. |
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Morrin, M., Krishna, A., Lwin, May O., & Wirtz, J. (2008). Beyond the Proustian Phenomenon: The effect of product-embedded scent on memory for product information. Paper presented at the Association for Consumer Research Conference, San Francisco, CA. |
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Chib, A., & Lwin, May O. (2007). ICT as a social marketing tool: Lessons from tsunami relief efforts in Asia. Paper presented at the International Communication Association Conference, San Francisco, CA. |
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Krishna, A., Lwin, May O., Wirtz, J., & Morrin, M. (2007). Oh! The smell of spring: consumer memory for product-intrinsic scent versus color. Proceedings of the Society for Consumer Psychology Conference, (pp. 10 – 11). Las Vegas, NV: Society for Consumer Psychology. |
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Lwin, May O., & Hoy, M. (2007). A comparative perspective of online disclosure presentation: Banner ad disclosures from web sites in United States and Singapore. Proceedings of the 12th Cross Cultural Research Conference. Hawaii, HI: Brigham Young University. |
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Lwin, May O., & Williams, J. D. (2007). An examination of trust and privacy concern using a dual-motivational approach. Proceedings of American Marketing Association Marketing and Public Policy Conference, Washington, DC: American Marketing Association. |
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Lwin, May O., Wirtz, J., & Williams, J. D. (2007). A regulatory focus approach to examine biometric privacy concerns, in special session on privacy. Paper presented at the INFORMS Marketing Science Conference, Singapore Management University Lee Kong Chian School of Business, Singapore. |
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Hoy, M., & Lwin, May O. (2006). Gold standard or fool’s gold – Panning for clear and conspicuous banner ad disclosures in the top 100 websites. Proceedings of American Marketing Association Marketing & Public Policy Conference, Chicago, IL: American Marketing Association. |
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Leong, S. H., & Lwin, May O. (2006). Can promotion and protectability go together in ad slogans? A legal perspective from the EU. Proceedings of American Marketing Association Marketing & Public Policy Conference, Chicago, IL: American Marketing Association. |
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Lwin, May O., & Rotfeld, H. (2006). A study on the role of media in self-regulation of advertising in Singapore. Proceedings of American Marketing Association Marketing & Public Policy Conference, Chicago, IL: American Marketing Association. |
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Lwin, May O., King, R. D., & Williams, J. D. (2006). Author privacy, data fabrication, and knowledge discovery in databases. Paper presented at the Innovations in Information Technology Conference, Dubai, UAE. |
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Lwin, May O., & Tambyah, S. (2006). Understanding risk taking and protection intentions among youth. Paper presented at the Association for Consumer Research Asia-Pacific, Sydney, Australia. |
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Pecotich, A., Lwin, May O., & Thein, V. (2006). Myammar wealth and welfare. Macromarketing 2006 Seminar Proceedings: Macromarketing the Future of Marketing, (pp. 91-92). New Zealand, NZ: Marketing Department, University of Otago. |
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Williams, J. D., Lwin, May O., Harris, A. G., & Gooding, V. A. (2006). Developing a power-responsibility equilibrium model to assess ‘Brick and Mortar’ retail discrimination: Balancing consumer, corporate, and government interests. Paper presented at the 25th Advertising and Consumer Psychology Conference: Brick & Mortar Shopping in the 21st Century, Houston, TX. |
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Lwin May O., Wardoyo, J. D. (2005). Examining adolescent dieting behavior: A PMT communication perspective. Proceedings of American Marketing Association Marketing and Public Policy Conference, Washington, DC: American Marketing Association. |
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Lwin, May O., Chow, J., & Wirtz, J. (2005). Regulatory focus theory and privacy in online communications. Proceedings of the American Marketing Association Servsig Conference. Singapore: American Marketing Association. |
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Williams, J. D., Lwin, May O., & Tan, B. C. (2005). Developments in online privacy regulations and an assessment of privacy practices in China and Japan. Proceedings: 11th Cross Cultural Research Conference (on CD). Puerto Rico, PR. |
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Lwin, May O., & Williams, J. D. (2004). Children and privacy in interactive media: Issues, concerns and the role of parents. Proceedings of the American Marketing Association Marketing and Public Policy Conference, Salt Lake City, UT: American Marketing Association. |
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Lwin, May O. (2003). Challenges to public policy: Emerging issues in international markets. Proceedings of the American Marketing Association Marketing and Public Policy Conference, Washington DC: American Marketing Association. |
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Lwin, May O., & Bloom, P. (2003). To learn and live: Improving the communication of health related social marketing messages. Proceedings of the American Marketing Association Winter Educators’ Conference. Orlando, FL: American Marketing Association. |
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Lwin, May O., Henderson, G. R., & Williams, J. D. (2003). The way to spell relief: The “too-good-to-be-true” effect of warranties in e-tailing. Paper presented at the Marketing Science Conference, University of Maryland, R.H. Smith School of Business, College Park, MD. |
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Lan, L. L., Lwin, May O., Williams, J. D., & Yu, G. (2002). Disclaimers on the internet: A cross-national analysis. Proceedings of the American Marketing Association Winter Educators’ Conference, (pp. 479), Orlando, FL: American Marketing Association. |
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Lwin, May O., Williams, J. D., & Henderson, G. R. (2002). Globalization of American symbols: A five-country content analysis. Academy of Marketing Science: Multicultural Marketing Conference, (pp. 874 – 879), Sanibel Island, FL: Academy of Marketing Science. |
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Lwin, May O., Williams, J. D., & Lan, L. L. (2002). Social marketing initiatives: National Kidney Foundation’s organ donation programs in Singapore. Proceedings of the American Marketing Association Marketing and Public Policy Conference, (pp. 48-49), Sanibel Island, FL: Academy of Marketing Science. |
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Lwin, May O., Wirtz, J., & Williams, J. D. (2002). What net users expect for personal information: A social contract perspective. Proceedings of the American Marketing Association Winter Educators’ Conference, (pp. 201), Orlando, FL: American Marketing Association |
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Lwin, May O., Williams, J. D., Walsh, M. G., Tambyah, S. K. (2002). Where no rules rule: Ethical concerns on the web. Proceedings of the American Marketing Association Winter Educators’ Conference, (pp. 1-3), Orlando, FL: American Marketing Association. |
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Lwin, May O., Lan, L. L., & Williams, J. D. (2001). Developments in online privacy regulations and an assessment of privacy practices in China. Proceedings of the American Marketing Association Marketing and Public Policy Conference 2001, (pp. 145-146), Washington, DC: American Marketing Association. |
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Lwin, May O., & Kau, A. K. (2000). Developing a religiosity scale of Buddhists. Paper presented at the Y2000 Global Conference on Buddhism in the Face of the Third Millennium, Singapore. |
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Lan, L. L., Enright, M., & Lwin, May O. (2000). Marketing approaches in a wireless world – An Asia-Pacific perspective. 31st Decision Science Institute Annual Meeting Proceedings. |
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Lan, L. L., Lwin, May O., & Enright, M. (2000). Policy directions for electronic commerce: An Asia-Pacific perspective. 29th Western Decision Sciences Institute Annual Meeting Proceedings. |
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Lwin, May O., Lan, L. L., & Williams, J. D. (2000). Examining male role portrayals in advertising: A cross-national exploration. 29th Western Decision Sciences Institute Annual Meeting Proceedings. |
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Lwin, May O., & Wirtz, J. (2000). Gulfstream Aerospace Corporation – Penetrating Asia’s corporate jet market. Proceedings of The Asian Case Research Journal’s Asian Business Case Writing Conference, (pp. 132-148). |
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Lwin, May O., & Lan, L. L. (2000). How well does marketing communications adhere to regulations? A comparative evaluation in the US and the UK. 31st Decision Science Institute Annual Meeting Proceedings, (pp. 334-336). |
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Williams, J. D., & Lwin, May O. (2000). An investigation of perceived risk of purchasing products and services on the net. Proceedings of the 2nd Asia Academy of Management. |
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Wirtz, J., & Lwin, May O. (2000). Space Disk Inc. – Establishing a global internet-based infrastructure service. Proceedings of the Asian Case Research Journal’s Asian Business Case Writing Conference, (pp. 254-261). |
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Lan, L. L., & Lwin, May O. (1999). Electronic commerce initiative in Southeast Asia: A policy perspective. Proceedings of the 1999 Society for Marketing Advances Conference, (pp. 126-127). |
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Lwin, May O., & Lan, L. L. (1999). FPMS in advertising: A comparison of executional techniques and regulations in three countries. Proceedings of the 1999 Society for Marketing Advances Conference, (pp. 182). |
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Lwin, May O., & Lalwani, A. (1999). Internet marketing strategies of hotels in Asia: Trends and applications for the services sector. Paper presented at the Society for Marketing Advances Conference, Atlanta, GA. |
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Lwin, May O., Wirtz, J., & Wissmeier, U. K. (1999). Using the internet as an international distribution channel – An exploratory examination. Paper presented at the Fifth International Conference of the Decision Sciences Institute, Athens, Greece. |
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Lwin, May O., & Lalwani, A. (1999). Impact of English accents on advertising attitudes and purchase intentions with emphasis on the effects of gender, involvement & country-of-origin. Proceedings of The 26th International Research Seminar in Marketing and The Third International Research Seminar on Marketing Communications and Consumer Behavior, La Londe, France. |
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Lwin, May O., & Lalwani, A. (1999). Internet marketing strategies of hotels in Asia: Trends and applications for the services sector. Proceedings of the 1999 Society for Marketing Advances Conference, (pp. 183), New Orleans, LA: Society for Marketing Advances. |
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Shamdasani, P. N., & Lwin, May O. (1999). Effectiveness of translated brand names in advertising: Chinese versus English brand names in bilingual context. Proceedings of the 1999 Society for Marketing Advances Conference, (pp. 14-17), New Orleans, LA: Society for Marketing Advances. |
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Wirtz, J., Lwin, May O., Miranda, A., & Wissmeier, U. K. (1999). International marketing via the internet: An exploratory investigation. Proceedings of the International Business South East Asia Regional Conference, II, (pp. 306-315), Melbourne, Australia: Monash University. |
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Lalwani, A., Mehta, S., Tan, C. T., & Lwin, May O. (1998). Family influence structure in the choice of a housemaid: An investigation of sub cultural differences. Inaugural Conference of the Asia Academy of Management Proceedings: Does Asian Management Matter: Regional Relevance with Global Impact, (pp. 215), Hong Kong, China: The Asia Academy of Management. |
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Lan, L. L., Lwin, May O., & Khoo, A. (1998). To what extent do Singapore advertisers adhere to codes of advertising practices: A comparative analysis with the United States Broadcast Media. Paper presented at the Southeast Asia Business Conference, Michigan, MI. |
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Lwin, May O., & Pecotich, A. (1998). Myanmar: Consumers of a new ASEAN market. Paper presented at the Association for Consumer Research – Asia Pacific Conference, Hong Kong, China. |
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