Teaching

students

Courses Taught
(Postgraduate and Undergraduate)
  • Advanced Integrated Marketing Communications
  • Advertising Issues
  • Advertising Creativity and Copywriting
  • Asian Media Management
  • Integrated Marketing Communications
  • International Strategic Communication Management
  • Introduction to Marketing
  • Marketing Management
  • Principles of Marketing
  • Promotional Management
  • Public and Promotional Communication Issues and Strategies
  • Retail Entrepreneurship
  • Retail Management

students4

students3

students2

Advising
Ph.D. Advisee Main Supervisor

  • Tan Ai Sien (2015-current)
    WKW School of Communication & Information
  • Andrew Yee (2014-current)
    WKW School of Communication & Information
  • Panchapakesan Kumari Chitra (2013-current)
    WKW School of Communication & Information
  • Monwar Hussein (2012-current)
    WKW School of Communication & Information
  • Li Junting Benjamin (2011-2015)
    WKW School of Communication & Information
    Current Employment: Research Fellow, Stanford University
  • Yeo Su Lin (2008-2013)
    WKW School of Communication & Information
    Current Employment: Assistant Professor, Singapore Management University

 

Co-Supervisor

  • Victor Yen (2015 –current)
    WKW School of Communication & Information
  • Cyndy Au (2013-current)
    National Institute of Education
  • Edmund Lee (2013-current)
    WKW School of Communication & Information
  • Chen Liang (2012-current)
    WKW School of Communication & Information
  • Veronica Liu Cong (2008-2013)
    IMI Scholar
    School of Humanities & Social Sciences
  • Shalini Chandra (2008-2013)
    WKW School of Communication & Information
    Current Employment: Assistant Professor, S P Jain School of Management
Ph. D. Advisory/Examination Committees
  • Tan Jiat Chow (current)
  • Thanomwong Poorisat (2015)
  • Oh Hyung Suk (2008)
  • Cecilia Leong (2007)
  • Lim Ai Ching Elison (2003)
  • Susan King (2002)
M.A. Advisee
Under Research
  • Benjamin Ho (2013-current)
  • Wang Yumeng (2013)
  • Shallyn Leow (2011)
  • Li Junting Benjamin (2010)
  • Lucy Jiang Chao (2010)
  • Mindawati Wijaya (2010)
  • Wu Shan Shan (2009)
  • Tan Ban Chong Joseph (2006)
  • Jacqueline Chow (2005)
  • Yu Guat Hwa (2001)
M.A. Thesis/Examination Committees
Under Research
  • Zhang Fan (current)
  • Thanomwong Poorisat (2010)
  • Terrie Wong (2008)
  • Tan Kheng Im Amy (2007)
M.A. Thesis Committee
Under Coursework
  • Aditi Sridhar (current)
  • Asmah Rahman (2014)
  • Poh Yeang Cherng (2013)
  • Jack Yong Ho (2013)
  • Reidinar Wardoyo (2013)
  • Dharshini Subbiah (2012)
  • Shelly Malik (2012)
  • Cyndy Au (2011)
  • Ng Ai Sian (2011)
  • Daniel Ng (2010)
  • Cheryl Tan (2010)
  • Yvonne Lee (2010)
URECA Students:
(Undergrad Research)
  • Magnus Pang Khin Yang (2013 – 2014)
  • Serene Juan Wenqi (2012 – 13)
  • Judith Ho Hui Yi (2012 – 2013)
  • Tiang Yun (2012 – 2013)
  • Lim Ke Hui (2011 – 2012)
  • Natalia Tan Hui Ying (2011 – 2012)
  • Jeffrey Neo Jun Rong (2010 – 2011)
  • Trinetta Chong Chao Sing (2008 – 2009)
  • Lin Jieying (2008 – 2009)
  • Tang Shu Xia (2007 – 2008)