Lim Feng Ling

Class of 2016

Final Year Project(s)

‘Enough’ Is Enough: Frugality As An Alternative Lifestyle Choice at NTU ADM Portfolio

Frugality is an attribute that is shaped by various factors such as one’s culture, society, living environment and religion. According to research, the practice of frugality is apparent amongst the Singapore pioneering generation. Due to the nation’s economic prosperity in recent years, frugality as a way of life has become irrelevant to the Singapore’s millennial youths. As a result, an increasingly materialistic culture contributes to a wasteful, over-consuming society. Drawing inspirations from the designer’s grandparents, “Enough” is enough investigates frugal practices and values of Singapore’s pioneer generations and how it could be adopted for the millennial in order to cultivate a more sustainable lifestyle. The project will present a frugal guide series with elaborated techniques in light-hearted illustration style, aiming to educate and inspire the next generation to adopt frugal living as an alternative lifestyle choice in a fun and engaging manner.

Selected Coursework(s)

Songkran 2015 at NTU ADM Portfolio

Songkran 2015 (2015)

Deriving from the Sanskrit language,”Songkran” means to pass or to move into. The meaning implies to the passing and the moving of the sun, the moon and the other planets into one of the zodiacal orbits. And the Grand Songkran Festival which falls in Aries indicates the new era of the Thai New Year. In true spiritual sense, Songkran is a time for renewal, reflection and the cleansing of the soul.

The Songkran festival is very much related to water, since people believe that water splashing will induce abundant rainfalls in the incoming year. Water is also a symbol of fertility and is used to clean up bad things. As a result, water is used widely in different ceremonies and rites of passage. Before the current practice of vigorous and fun throwing of water in Thailand, it started with a habit of gently sprinkling scented water on the shoulder or back of friends as you wished them Sawasdee Pee Mai (Happy New Year!).

Now, tourists flocked to Thailand on this occasion to join in the water fun, anybody out on the streets will not be spared of the water throwing. However, putting the water festival aside, how many people knows the traditions, origins, and value of Songkran? As the water festival becomes more eminent, there was an uprising concern of losing the value and traditions of Songkran.

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