Anicca is a Buddhist-inspired conceptual brand that questions the state of unhappiness in Singapore. It aims to share the invaluable insight of how embracing change can be a path to achieving contentment and happiness to those who seek them.
Inspired by the use of mementos in the daily lives of Buddhists and the notion of rituals in Buddhism such as the offering of the lotus to symbolize the fleeting nature of change, Anicca takes form of a wearable memento that helps one to embark on a mindful journey.
The journey begins with the experience of unfolding the lotus bud like packaging to depict impermanence. The paradox of craving to wear and then break the memento represents the need to free oneself from the world of permanence. This spiritually uplifting experience leaves behind a disintegrating message about change, provoking one to ponder the nature of existence.

Life has a way of being obvious, it literally scampers by, or growls, or curls up on the windowsill, and yet it’s notoriously difficult to define in absolute terms. Life replicates. Life uses energy. Life adapts. As such this is a symbolic representation of the mergence of life and the evolution of complex organisms beyond the earth. Painted geometrical forms are reflecting and mirroring hidden presences and making visible interface within shared cosmic space.