Area(s) of Focus
Art Direction, Advertising, Branding, Creative Direction, Editorial Design, Graphic Design, Illustration, Icon Design, Packaging, Print Design, Typography
Final Year Project(s)
TY • SRY • LUV U
Understanding the significance of universal words of expression and its place in Singaporean culture
Through a typographic mural installation, documentary film and editorial design, this project questions the meanings and applied impacts of three universally known but deceptively simple phrases: “Thank you”, “I’m sorry, please forgive me” and “I love you”. This project seeks to further understand the underlying value of how these phrases are expressed in family units, by engaging young adults in an open conversation. Ultimately, the project aims to inspire a higher quality of positive communication in the home, by propelling viewers to reconsider the meanings and profound impacts of speaking these words in day-to-day conversations with their kin.