Area(s) of Focus
Art Direction, Editorial Design, Graphic Design, Print Design, Data Visualization
Award(s) and Recognition
2015 — Dean’s List Fall Semester, Central Michigan University
2015 — NTU President Research Scholar, Distinction, NTU Undergraduate Research URECA
2015 — NTUSU First Prize, FRANK by OCBC Card Design Contest, Oversea-Chinese Banking Corporation
2014 — Media Education Scholarship, Infocomm Media Development Authority
2014 — Dean’s List, NTU College of Humanities, Arts, and Social Sciences
Final Year Project(s)
SNAP NATION presents an analysis on the phenomenon of ephemeral photography within the digital age. The ubiquity of smartphones has influenced the way photographs are captured today; transforming their role from the preservation of memory to an act of capturing fleeting mundane moments of impermanence. However, are they truly ephemeral?
This series of data visualization and recorded video clips on 25 Snapchat and Instagram users over a period of three months, presents what is supposedly ephemeral but herein made visible through reconstruction by the artist, to reveal underlying trends and behavioural traits across all users. It is through the artist’s rigour in recapturing what is gone that ultimately provides tangible evidence to better illustrate society’s unnoticed cultural obsession with capturing the everyday.
A total of 5056 video clips were recorded, trimmed to three seconds each for easy viewing, and then categorized into several trends and sub-trends in chronological order. The data analysis concludes that the sharing of inane details on social media has resulted in behavioural imitation amongst users. Despite human variability, the saturation of overtly similar imagery that fades in time reveals a substantial amount of generic photographic content, which lacks distinction, creativity and authenticity. This suggests that ephemeral photography facilitates social modeling and learning in society, which is powerful but equally stunted, yet ironically we all participate in it.