Wynne Celina Effendy

Class of 2018

Final Year Project(s)


Typeical Singapore at NTU ADM Portfolio

Typography plays a part in shaping a nation’s identity. Stories are told through typography around us that create a sense of place of where we live. The everyday street type displays many letterings that carry stories of significant change and occurrence at the place, to be preserved before they are lost or replaced by the uniformity of corporate brands. Thus, this project seeks to explore Singapore’s history and urban culture through the lens of typography, contributing towards the visual identity landscape of Singapore. 

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