Novak: Navigating Identity in a Commodified Reality
Novak is a speculative branding project envisioning a future where pharmaceutical interventions are used to combat overconsumption.
To address this global challenge, Novak pioneers a ground-breaking bottom-up approach, targeting material desire directly within the human brain.
Utilizing advanced techniques to analyse individuals’ emotional states through facial expressions and environmental cues, Novak tailors pill dosages to precisely fulfil cravings for contentment, internal validation, tranquillity, and pleasure.
In this innovative exploration, Novak delves into the intricate relationship between consumerism and authenticity.
Through its pioneering creation of pills that satiate human longing, Novak questions our prevailing notions of choice within capitalist systems, sparking critical discourse on the future of consumption and societal values.
http://ADM20.24.U2030711H
https://hdl.handle.net/10356/177482
Speculative Branding
Graphic design, Installation, Website
24 May 2024
25 May 2024
Copyright. All rights reserved.
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