“Penguin On A Mission” is a self-written, self-composed, self-produced song with pixel-style graphics and
animation meticulously crafted in three months. This venture represents an exciting foray into the realms of
frame-by-frame animation and music as innovative forms of expression. It aims to inspire positive self-talk
and foster personal growth, emerging as a comforting sanctuary for individuals grappling with relentless
self-criticism. By delving into the intricate realms of mindfulness and the multifaceted perceptions of life,
this project reminds us to acknowledge the inner compass guiding our thoughts.
Novak is a speculative branding project envisioning a future where pharmaceutical interventions are used to combat overconsumption.
To address this global challenge, Novak pioneers a ground-breaking bottom-up approach, targeting material desire directly within the human brain.
Utilizing advanced techniques to analyse individuals’ emotional states through facial expressions and environmental cues, Novak tailors pill dosages to precisely fulfil cravings for contentment, internal validation, tranquillity, and pleasure.
In this innovative exploration, Novak delves into the intricate relationship between consumerism and authenticity.
Through its pioneering creation of pills that satiate human longing, Novak questions our prevailing notions of choice within capitalist systems, sparking critical discourse on the future of consumption and societal values.
“Bread Crumbs is built on my personal love for bread and it’s reflection of humanity. This project aims to document and analyse the relationship, in hopes to acknowledge its presence beyond physical nourishment, and ultimately to facilitate a deeper comprehension regarding the role of bread in our lives; a source of comfort, a sense of belonging, helping to foster both personal and shared identities.
Go Home is an autobiographical story about some of the religious tensions and transitions present between my mother and I. This project highlights the conversations I’ve had with my mother as I pursue a different religion after entering a romantic relationship. Motivated by a need for self-discovery and to reconnect with my mother, this project is a cathartic documentation of my life during this period of transition.
D(RAFT): Navigating between Passion and Practicality is a final year project that seeks to understand the mindsets of individuals who pursue a career in the fields of Graphic Design, Animation, Illustration, Film and other artistic fields (hereafter defined as ‘creatives’ for the purposes of this project). More specifically, the study aims to examine how creatives in Singapore, negotiate between passion and practicality as reasons to stay in an unpredictable but artistically fulfilling role or leave their current fields for other types of work that might provide better stability. This creative publication is presented in the form of a collection of interviews — with creatives currently working in the creative industry and those that have left to explore other industries — as well as a short story about my own personal journey with balancing my creative passions and being practical in my career choices.
