PHASE

Parents in Singapore are more “conservative” when approaching the topic of sex at home. There is a feeling of awkwardness and parents either leave it up to the schools to teach it or let their children figure it out themselves. If parents do address Sex Ed, it is usually just done through “The Talk” once which is not enough.

“PHASE” aims to encourage parents to play a bigger role in Sex Ed at home through the different stages of their child’s growing years, reinforcing the fact that it is not just a one-off thing but part of the parenting lifestyle.