Stereotypes and biases often take a nuanced way of showing themselves in our modern community. I think we all remember that age-old joke about men being the more emotional gender, right? Often, these casual remarks and jokes are gleaned over by society, with justifications by the naysayer that they have been factually supported and proven for years. The recent spotlight on policies, such as the White Paper has ignited growing conversations on gender bias in our Singaporean society, particularly on women, the workplace, and how they navigate the double bind bias. However, it is important to recognise that bias can occur in workspaces of any kind, and that bias can come from anyone regardless of gender identity.

Sorry To Burst Your Bubble is a campaign that aims to raise awareness on the ignorantly sexist yet comically funny sentences that get said to women. It will specifically focus on the gender bias experienced by women taking up university student leadership roles. It will explore the various forms of double bind bias that women face, such as the pressure to conform to traditional gender roles while also displaying leadership qualities. The campaign will utilise satire and illustration to visualise the pervasive bias that often goes overlooked and dismissed.

Overall, the project seeks to challenge the societal norms that perpetuate gender bias and empower women to confront these issues. By highlighting these issues, the project aims to spark meaningful conversations about gender bias and inspire action toward creating a more equitable and inclusive society.