Teochew: The Living Legacies
Abstract or Summary of Project
[Heritage Branding: The deconstruction and interpretation of Yueh Hai Ching Temple in Singapore.]
Through Interpretation Design method, the project seeks to explain cultural and historic values of Yueh Hai Ching Temple, which is the only authentic Teochew temple in Singapore. The objectives are to identify interesting and important features of the temples and to interpret cultural topics and themes through heritage branding. By way of expressing and sharing Teochew’s heritage and culture in the form of meaningful brand story, the project aims to enable millennials to gain insight and understanding the role of Teochew culture.
Creator(s)
Supervisor(s)
Work Type
Graphic design
Graphic design
Uploaded on behalf by
guestquest3
guestquest3
Submitted On
2 May 2019
2 May 2019
Updated On
16 May 2019
16 May 2019
Usage Rights
Copyright. All rights reserved.
Copyright. All rights reserved.
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