Studying in a University is a crucial stage of many students’ lives. As they enter into tertiary learning and coping with adulthood, many will find themselves facing different stress on a daily basis. Cumulation of stress can lead to health issues and unhealthy symptoms that affects the wellbeing of students and learning experiences of students. NTU’s Student Wellbeing Centre (SWC) is thus set up for students to pick up resources or seek counselling to cope with everyday life issues. The SWC have however reported that students are not reaching out to them due to stigmatisation associated with mental health. ‘The Friendly Muse’ is thus proposed as  a concept branch service from SWC that focuses specifically on ADM students. Drawing from personal experience and that of fellow peers, the project investigates how to create a more relatable, approachable and contextualized experience for ADM students.