Is male make-up a trend or taboo? Androgyny is once again in fashion; the world is becoming a different place now when it comes to men taking care of themselves. And it makes sense; if our primal instinct is about power and attraction, why wouldn’t men employ tools that would stealthily makes them appear more healthier, generally successful and appealing? Recent studies have shown men becoming attuned to the beauty industry, where they are spending more on beauty products to achieve a groomed look. However, how should makeup be marketed to the Singaporean men? This FYP project hopes to show how cosmetics should be understood for their utilitarian value as opposed to their internally gendered connotations. By adopting a new, manlier packaging for the makeup line for men, it offers an alternative for men who are still taboo about makeup associating with femininity.