HUR SO HYUN JEENA
Jeena is a multi-disciplinary designer who enjoys varying forms of creative expression, from painting and illustrating to strategy-making and branding design. She hopes to combine her skills in graphic design with other forms of art and design, to produce meaningful work that allows her to feel excitement in that she embarks on.
Art Direction, Advertising, Branding, Creative Direction, Digital Photography, Drawing, Digital Art, Editorial Design, Fashion, Fashion Styling, Graphic Design, Illustration, Icon Design, Packaging, Painting, Pattern Design, Photography, Print Design, Textile Design, Typography
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Final Year Project(s)
‘a-reum’ is a cultural design project inspired by traditional Korean art, symbols and motifs. a-reum explores a journey
through Korean heritage and a contemporary fashion adaptation, by delving into the intricate world of bojagis (wrapping
cloths). The designed bojagis act as a testament to the fusion of traditional motifs curated to encapsulate a distinct
visual ‘Korean-ness’ while bridging past and present, tradition and modern style.