Geneviève Moreau, 52, endorses a health-conscious and sustainable diet, that’s good for both our bodies and the planet. A former general physician, she now runs training courses for professionals and individuals at her institute.
Moreau set up the Institut-SIIN, or Scientific Institute for Intelligent Nutrition, with the help of one of her nutrition teachers and that of a scientific academy. Founded in 2009, the Institut is offering a way forward.
Moreau’s approach of combining her patient’s regular treatment with suggestions for vitamins and even entire menus slowly began to gain recognition. Belgium’s King Baudouin Foundation awarded her a prize, and she was named an Ashoka Fellow, thanks to which she received a three-year grant. Finally able to pay herself a salary, Moreau gave up her medical practice in 2016 to concentrate on her new calling. Since setting up, Geneviève and her small team of 8 have trained 3,200 professionals in Belgium, France, Switzerland, Canada and the UK.
Now a reference in its sector, the Institut is regularly consulted by brands that want to launch a new healthy product, or by government officials working on a new law.
“What motivates me is being able to teach consumers to make the right choices, whenever they can. Agribusiness is ready to change, if the public asks for it. If consumers started to only buy healthy types of biscuit, brands wouldn’t produce any other type! Sadly, to read and understand the labels properly and develop the right habits, you virtually need a university degree!”
Moreau is still buzzing with new ideas: she wants better labelling on healthy products, and to work with the European Commission – as well as Belgium’s Public Centres for Social Welfare (CPAS). “There’s so much more to be done to change mentalities. It’s a Herculean task.”
Read more here.
Source: Egypt Independent, 8 March 2018