Author Archives: Nicholas Lim, NBS undergrad

5 best memories…

Posted on by

As the curtain falls on my time at NTU, I can’t help thinking about the past three years of my short yet eventful undergrad life at the Nanyang Business School that was filled with joy, laughter and challenges…

1) Case competitions

Designing a cool online marketing communication campaign for CP Foods? Trying to sell their frozen food products on a rainy afternoon? Yes, my team of three did them all and bagged the second prize to boot.

Winning the prize money, however, was not the best part, as such success and happiness is short-lived. It’s the memory of celebrating with fellow NTU participants, and the strong friendships we’ve forged, that will stick with me for life.

n1Three of the five finalist teams at the CP Marketing Challenge 2012 came from NTU. Hip, hip, hooray!

Continue reading →

Eye to eye with CEOs…

Posted on by

Despite juggling many academic activities in my final year at the Nanyang Business School, I couldn’t resist taking part in the Undergraduate Research Experience on CAmpus (URECA) programme, a vigorous by-invitation-only elective that aims to bring out the researcher in us.

I chose to work with Asst Prof Kim Young Han on a finance and psychology project that involved analysing interviews given by CEOs to the financial media.

As an undergraduate majoring in tourism and marketing, I jumped at the chance to delve into a complementary field of expertise that I wouldn’t normally be exposed to.

Our aim was to find a way to detect the subtle clues CEOs inadvertently reveal in public media through their non-verbal behaviour. This purpose may seem trivial, but the results could help investors make more well-informed decisions on where to put their money – we’re talking about billions of dollars!

Continue reading →

Guten Tag!

Posted on by

The saying goes: “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”

Like most NTU undergraduates, I had never given much thought to the pursuit of a new language. After all, being effectively bilingual was already a delicate balancing act; what more trilingualism? That would seem like a tall order.

Last year, I was introduced to a German film by a friend who felt it was one of the best in German history. That got me excited and piqued my curiosity. Das Leben der Anderen, or The Lives of Others, promptly became my daily staple on YouTube over the next few days.

Continue reading →

First to the supermarket, then to school!

Posted on by

Shopping for frozen foods hardly comes out tops in an undergrad’s daily list of priorities. After all, there is always someone else to do the groceries and prepare the sumptuous dinners we enjoy after a tough day at school (right?). Well, getting our hands cold and frosty was the order of the day for my fun-loving friends and me the past month! We turned from students to frozen food gurus faster than you can microwave popcorn. And our motivation? Ta-da!

Continue reading →