The protection motivation theory, developed by Ronald Rogers, determines how an individual responds to a threat. In this theory, there are two types of processes. The threat appraisal process and coping appraisal process. This theory will be discussed in the context of the Mekong River.
![](https://blogs.ntu.edu.sg/hp3203-2021s1-u05/files/2020/11/Protection-Motivation-final-2.0-1024x577.jpg)