How they make us feel

Notably, charismatic fauna are able to evoke positive emotions in people.

Even dangerous apex predators such as tigers, lions and wolves benefit from this, as they are often associated with majesty and power, evoking in us a sense of awe and respect. There are also the adorable and cuddly ones, such as the giant panda and the koala, who evoke feelings of tenderness and joy. These emotions attract us and drive the desire in us to protect them.