It is assumed that in order to change attitudes and beliefs, one should provide information on the problems faced as well as the steps to take, would be sufficient and could solve problems. On the contrary, research shows that education is insufficient to change behaviours and attitudes. Education is however, undeniably a good start for such change to take place. Lack of information is an serious barrier to action because the ways to act effectively is always not obvious to an individual. It is also assumed that if people who are concerned were given information on what to do, they would possibly act on it.
Because the Saola is a fairly unknown animal, little information about the Saola is not known to many. As such, it is essential that people are aware of the existence of this animal and that it is critically endangered. In addition to this, information about why they are endangered should be given as well. People’s attitudes may not change based on this information, but the main purpose on providing information is to create an awareness.
One possibly effective approach to providing information would be giving feedback. The feedback theory states that instead of telling people what to do or what not to do, feedback on their actions could presented. For instance, hunters could be told that their snaring activities has caused harm to other non-targeted species which could be an important food source to the animal they are hunting for, if the population of the preys decline, the predators would have little to feed on, affecting their survival and reproduction. Thus, their targeted species’ population could dwindle as well.
Hence, feedback provides more specific and relatable information than simply giving a chunk of information.