The endless food chain of production and consumerism, is an illusory sensations that is created to establish control and manipulation of the masses. In the past the monarchy created the illusion of consumerism was mainly to established their power base, and to get people to be preoccupied with their consumerism habits. The ” want ” for materialistic goods is an illusory association between the pleasurable affect and the object; however these link are often nonexistent. Hence consumerism in itself is just another facade.