In Singapore, NTUC is almost synonymous to supermarket. Most heartlanders fulfil their groceries needs at NTUC FairPrice supermarkets littered across the island. And with the introduction of FairPrice Finest in more upmarket locations, even expatriates are doing so as imported products, which used to be only available in specialist supermarket in town, are now readily available there.
Do you know that NTUC Fairprice is a co-operative*? At the core of its mission as a social enterprise is the moderation of the cost of living while at the same time maintaining success as a business (Frohman, 2009).
What are the CSR (Corporate Social Responsibility) Vision and Mission of NTUC FairPrice? What are some measures it has taken to become the “Best Corporate Citizen”? What are some challenges and opportunities it faces?
Read more about the FairPrice CSR story in CSR For Sustainability and Business. Other companies highlighted in the book include
- Cerebos Pacific Limited – you might be familiar with their Brands Essence of Chicken and other health supplements;
- Holcim (Singapore) Limited – supplier of cement, concrete and construction-related services;
- Natsteel Holdings – top steel supplier in Asia Pacific;
- PowerSeraya – Singapore-based energy company;
- Singapore Telecommunications Limited – or SingTel, as known to everyone; and others
Title: CSR for Sustainability and Success
Edited by: Wong, Evelyn S.
Publisher : Marshall Cavendish Editions, c2009
Call No.: HD60.5.S55C958
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* A co-operative, in essence, is a form of organisation in which customers share in the profits in relation to purchases. In other words, members of the co-op enjoy not only the “benefits of good-quality products at fair prices but also a share of the profits (a dividend) based on the amount of each member’s purchases” (A Dictionary of Business and Management, Oxford University Press, 2009).
Frohman, N. (2009). Best Place to Shop, Best Place to Work, Best Corporate Citizen. In Evelyn Wong, CSR for Sustainability and Success.
