Drillinger, M. (2010). Singapore Airlines: Green Efforts Taking Off. Travel Agent, 336(8), 24.
This one-page article looks at Singapore Airlines’ effort in improving its impact on the environment, by partnering Asia & South Pacific Initiative to Reduce Emissions (ASPIRE).
Why is Singapore Airlines still a great way to fly, despite the fierce competition from regional airlines and low-cost carriers offering rock-bottom prices? How is it able to achieve its sustainable advantage amidst a competitive airline industry?
The authors of the following article explore the nature of the airline’s human resource management practices that allows it achieve consistent service excellence and maintain a competitive edge.
Heracleous, L., & Wirtz, J. (2009). Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy. [doi:DOI: 10.1016/j.jairtraman.2008.11.011]. Journal of Air Transport Management, 15(6), 274-279.