Graduate Studies Blog

MSc BUSINESS ANALYTICS

Manage digital disruptions with MSc in Business Analytics

With constant and rapidly changing business needs fuelled by the increasing pace of digitalisation, organisations are always looking for executives who bridge business and technology to enable data-driven business decisions-making.

The MSc in Business Analytics (MSBA) programme offered by Nanyang Business School (NBS), part of Nanyang Technological University, Singapore (NTU Singapore) is designed to empower students with the skills to harness the power of cutting-edge data analytics to deliver the best business outcomes for their organisations, effectively business and technology for the data-driven future.

The Master of Science in Business Analytics programme covers both theoretical and practical aspects of data analytics. It gives students the opportunity to learn data mining, machine learning, data interpretation, and other essential areas of data science for business problem-solving.


Learn to Make Data-backed Business Decisions

Designed to deliver excellent command of programming languages like R and Python for statistical analysis, the course also provides a strong grasp of data-visualisation tools such as Tableau and PowerBI, which facilitate the intuitive organisation and presentation of information.

The programme develops analytical and critical thinking skills to facilitate an all-rounded understanding of the data collection process from data mining to interpretation, data translation and presentation, leading to strategic decisions-making that are backed by strong data analysis.


Learn through Industry Application

Students in the MSc in Business Analytics (MSBA) programme will have the opportunity to apply their classroom knowledge with practical industry experience in the the Data Practicum during Trimester 3, where they will experience a meaningful internship.

Santosh Vadlamudi, an MSBA alumnus who had worked as a product management intern at Graymatics, says the experience has benefitted him tremendously. Headquartered in Singapore, Graymatics uses the cloud platform to enable the automatic analysis and recognition of products within surveillance, telecom, media, advertising, retail, and e-commerce.

“As Graymatics is a high-growth start-up, I had the opportunity to work across many functions. The business analytics course helped me fit perfectly into a role that all companies working with data would need – a liaison between machine-learning (ML) engineers, and clients. The course introduced me to all the aspects of data handling – from data management, data analysis and visualisation, to building ML models,” Santosh recalls.

“The MSBA course, coupled with the internship, has definitely given me a competitive edge. With the strong data analytics knowledge gained from course curriculum and opportunities to apply what I learn in the classroom to a real-world business setting, I was able to handle client queries and pitches confidently, translating data analytics knowledge into easily relatable insights for the clients.”

Santosh Vadlamudi
MSc Business Analytics
Class of 2021

With the high demand for technical skills in data-reliant businesses today, Santosh says he was able to bridge the knowledge gap with the MSc in Business Analytics (MSBA) programme. The knowledge and practical applications skills that he acquired from his course helped develop strong technical skills data analytics as well as such as confidence using data analysis software, so he could engage and valued add to the teams involved in project deployment at Graymatics. 


Develop Industry-Relevant Skill Sets

The MSBA programme is designed to enable participants to convert data into a competitive advantage for their respective organisations. Cutting-edge course modules such as Analytics and Machine Learning in Business combined with practical hands-on internships at industry partners make this programme a holistic course to train data analysts with the practical skills and the relevant exposure.

Additionally, faculty members from the School of Computing Science and Engineering and School of Physical and Mathematical Sciences at NTU will contribute to the programme’s industry relevance, ensuring a holistic understanding of the technical aspects of business analytics.

The Nanyang Business School has partnered leading business organisations to build a unique MSBA curriculum that reflects real industry needs. Partners include globally recognised brands such as Vivo, Meituan, SeaMoney, Shopee, ByteDance, Huawei, AvePoint Singapore, Singapore Airlines, and Google. NTU MSBA graduates have been employed at these businesses as Fraud Analysts, Business Analysts in Credit Risk and Data Science and Analyst Engineers, apart from Associates and General Managers.

Equip yourself with industry-relevant analytical skills and develop strong business acumen to create winning business solutions. Talk to us to find out more about the MSBA programme. Click here to book an appointment today. 

Download MSc Business Analytics Brochure