Disagreements are part and parcel of working life, especially in a collaborative role like marketing. Most marketing campaigns involve input from multiple professionals.
For many of us, an Excel sheet filled with numbers may look intimidating. But for marketing professional Eric Dai, that sheet of data can hold almost infinite insights.
Three current MSc Marketing Science (MMS) participants share why rapid change in the marketing world inspired them to go ‘back to school’, and how their journey at NBS has helped them grow as marketers.
MSc Marketing Science alumnus AJ Sun takes us behind the scenes of his “dream company”, Nike – and shares how his MMS experience has set him up for success.
Businesses are stuck in the middle. How can they market “net-zero” products, while generating sales despite the higher perceived cost?
Want to make sure you squeeze every possible benefit out of your degree? Top business school students provide tips on making the most of the business school experience.
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